Paying it Forward: (in) Puredistance Gold

This post is a part of a joint mini project, a.k.a. giveaway, held by Undina (Undina’s Looking Glass), Vanessa (Bonkers about Perfume), Lucas (Chemist in the Bottle) and Portia (Australian Perfume Junkies) – see details at the bottom of the post.

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In this age of advertising in social networks and working through influencers, vloggers and instagrammers (ha! MS Word’s spell checker knows the former but objects to the latter while Firefox browser’s spell checker doesn’t think any of the three terms are grammatically correct), it is hard to justify spending marketing resources on a handful of “old school” bloggers with quirky blogging styles and limited outreach via followers or organic search.

Most brands stopped doing that silently. Some were quite vocal about it (I will not name names now, but will mention that even years later I still hold a grudge – not for the decision not to provide free samples itself but rather for the publicly provided “justification” for that decision, but I digress). And a very few keep doing that through the years for whatever reasons – be that gratitude for the role perfumistas in general or particular individuals played once in popularizing niche perfumery or the brand; or out of sentimental feelings towards the “dying art” of blogging; or even pragmatical calculation that people who spend hundreds, sometimes thousands dollars per year on their hobby and who “talk” to others with the same predisposition might be a better target audience for a “free sample” than an average perfume counter visitor. I don’t know the reasoning, but I know that those brands are still out there.

 

 

Puredistance is one of such brands that – as long as I remember, even before I started blogging – was extremely friendly and generous with bloggers, and not just with press release samples that would promote their newest perfume but with acknowledgement of bloggers contribution to spreading good word about the brand, their time in communications and some unexpected surprises for the brand’s milestones.

Late last year Puredistance sent me a travel spray of their newest perfume Puredistance Gold. As always, no strings attached.

I tied and I liked Puredistance Gold, which made me happy and thankful to the brand for bringing me joy that holiday season. And at the same time, I felt bad because there was no story or topic in my head that I could use for a post, and since I don’t do regular reviews, it meant I wouldn’t be able to make my tiniest input into promoting this perfume to the World.

 

Puredistance Gold

 

And then I thought that even if I were to review this perfume, in my opinion, it wouldn’t be enough because while it is like that for many good perfumes, for Puredistance Gold it is particularly true: to fully appreciate it, one needs to wear it. Even if I were to tell you that it’s great, since the only place where you could test it would be a niche shop with dozens of other perfumes that compete for your attention, you’ll spray it on paper, sniff and, most likely, move to the next bottle.

And that’s how the idea of this joint mini project came to live. We, several bloggers who were lucky to get some preview samples from Puredistance, decided to share what we got – just to make sure it reaches more people who might otherwise never try it.

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Puredistance Gold Sample(s) Giveaway

One ~ 1.5ml handmade sample of Puredistance Gold is offered in a giveaway on each blog for a reader from the specific geographical region:

Undina’s Looking Glass (this blog) – the US and Canada

Chemist in the Bottle – Europe (without the UK)

Bonkers about Perfume – the UK

Australian Perfume Junkies – Australia

 

While you’re invited and encouraged to comment on any/all of the participating blogs, to be entered into the draw you should leave comment on “your” region’s blog following the instructions given there.

If you are in the US or Canada and wish to enter the giveaway, all you need to do on this blog is to state in your comment “I live in [country]. That’s it. The draw on this blog will close on February 23rd. You know all the disclaimers, etc.

Regardless of whether you participate in my draw or not, I would love to know: Have you tried any of Puredistance perfumes? Do you have favorite ones? Are there any you haven’t tried yet but want to?

 

Images: my own

Entertaining Statistics: 2019 Year Round-up

2019 was crazy busy at work. I hope not to repeat it this year. Most likely because of all the stress, I had more health issues than usually. I hope not to repeat that either. But I got to travel much more than I usually do, both for work and pleasure, including a visit to London during which I had a chance to spend some time with Vanessa (Bonkers about Perfume) and Tara (A Bottled Rose), as well as visit all the usual places that this perfume Mecca offers. I hope to keep this trend up in 2020. So, I’d say that the difference between all the great experiences I had last year and any negatives is still positive. 2019 wasn’t a bad year for me.

But let’s look at the last year perfume numbers.

In 2019, compared to 2018, I wore slightly less different perfumes (190 vs. 196) from significantly more brands (91 vs. 79) on less occasions (351 vs. 372). It means that I wore perfumes not every day. Partially, it was because there were some days when I didn’t want to risk associating how I felt with any of perfumes I love. Also, on some days, while working from home, I would test several new perfumes instead of wearing one.

Since I tend to wear favorite perfumes from my collection, the same seven brands stayed on my Top 10 Brands chart, changing places, for the last 8 years that I’ve been keeping detailed records. Between any 2 years usually only 2 brands fall out from/appear on the list. New contenders this year were Houbigant Paris (because of the new favorite Summer Iris and one more perfume, about which I’ll write soon) and Tauer Perfumes (no special reason, just felt like wearing 3 of my favorite perfumes).

 

My Perfume Stats Year 2019

 

Top three perfumes that I wore the most often during 2019 – two of my all-time favorites, same as top perfumes from 2018, Ormonde Jayne Ta’if (9 occasions) and Lancôme Climat (8) and a new favorite Houbigant Quelques Fleurs Royal Collection Privee (8). I see a pattern here with wearing more often perfumes newly added to my collection (in 2018 it was Chanel Bois des Iles).

Despite all the hurdles describing which I started this post, I managed to do enough testing: 272 perfumes (vs. 380 in 2018) from 128 brands (vs. 139). Out of 272 perfumes tested, only 107 were new to me: the rest was either repeated testing of older samples or comparison testing between new samples and either older samples or perfumes I own. These numbers do not include my London sniffing sessions since most of perfumes that I tried there had never made it to skin.

I’ve done once, I think, “The Best N New Perfumes of the Year” post. But this year, even had I wanted to do that, I wouldn’t have been able to: out of just 16 new releases that I managed to try in 2019 (Sixteen! It’s almost a quarter of what has been released just in 4 days of 2020!), there were only 5 that I liked and 3 that were not spectacular but not bad. I think, you’ll agree that Top/Best 5 (or even 8) perfumes of 2019 sounds somewhat pathetic. But I’ll mentions those 5 here: Bengale Rouge by Papillon Artisan Perfumes, Puredistance Gold, Paris – Riviera by Chanel, Mon Boudoir by Houbigant and I am not a flower by Floraiku.

In the 2018 Year Round-up post for the first time I started counting pictures of Rusty that I used in my posts during the year. I decided to continue this tradition. In 2019 I used 39 pictures of Rusty, which was significantly fewer than in the previous year (51), but I managed to publish just 29 posts (vs. 48), so the ratio of picture to posts is much higher.

 

Rusty in a Bowl

 

Images: My own