This post is a part of a joint mini project, a.k.a. giveaway, held by Undina (Undina’s Looking Glass), Vanessa (Bonkers about Perfume), Lucas (Chemist in the Bottle) and Portia (Australian Perfume Junkies) – see details at the bottom of the post.
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In this age of advertising in social networks and working through influencers, vloggers and instagrammers (ha! MS Word’s spell checker knows the former but objects to the latter while Firefox browser’s spell checker doesn’t think any of the three terms are grammatically correct), it is hard to justify spending marketing resources on a handful of “old school” bloggers with quirky blogging styles and limited outreach via followers or organic search.
Most brands stopped doing that silently. Some were quite vocal about it (I will not name names now, but will mention that even years later I still hold a grudge – not for the decision not to provide free samples itself but rather for the publicly provided “justification” for that decision, but I digress). And a very few keep doing that through the years for whatever reasons – be that gratitude for the role perfumistas in general or particular individuals played once in popularizing niche perfumery or the brand; or out of sentimental feelings towards the “dying art” of blogging; or even pragmatical calculation that people who spend hundreds, sometimes thousands dollars per year on their hobby and who “talk” to others with the same predisposition might be a better target audience for a “free sample” than an average perfume counter visitor. I don’t know the reasoning, but I know that those brands are still out there.
Puredistance is one of such brands that – as long as I remember, even before I started blogging – was extremely friendly and generous with bloggers, and not just with press release samples that would promote their newest perfume but with acknowledgement of bloggers contribution to spreading good word about the brand, their time in communications and some unexpected surprises for the brand’s milestones.
Late last year Puredistance sent me a travel spray of their newest perfume Puredistance Gold. As always, no strings attached.
I tied and I liked Puredistance Gold, which made me happy and thankful to the brand for bringing me joy that holiday season. And at the same time, I felt bad because there was no story or topic in my head that I could use for a post, and since I don’t do regular reviews, it meant I wouldn’t be able to make my tiniest input into promoting this perfume to the World.
And then I thought that even if I were to review this perfume, in my opinion, it wouldn’t be enough because while it is like that for many good perfumes, for Puredistance Gold it is particularly true: to fully appreciate it, one needs to wear it. Even if I were to tell you that it’s great, since the only place where you could test it would be a niche shop with dozens of other perfumes that compete for your attention, you’ll spray it on paper, sniff and, most likely, move to the next bottle.
And that’s how the idea of this joint mini project came to live. We, several bloggers who were lucky to get some preview samples from Puredistance, decided to share what we got – just to make sure it reaches more people who might otherwise never try it.
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Puredistance Gold Sample(s) Giveaway
One ~ 1.5ml handmade sample of Puredistance Gold is offered in a giveaway on each blog for a reader from the specific geographical region:
Undina’s Looking Glass (this blog) – the US and Canada
Chemist in the Bottle – Europe (without the UK)
Bonkers about Perfume – the UK
Australian Perfume Junkies – Australia
While you’re invited and encouraged to comment on any/all of the participating blogs, to be entered into the draw you should leave comment on “your” region’s blog following the instructions given there.
If you are in the US or Canada and wish to enter the giveaway, all you need to do on this blog is to state in your comment “I live in [country].” That’s it. The draw on this blog will close on February 23rd. You know all the disclaimers, etc.
Regardless of whether you participate in my draw or not, I would love to know: Have you tried any of Puredistance perfumes? Do you have favorite ones? Are there any you haven’t tried yet but want to?
Images: my own