The first thought I had while testing Puredistance Sheiduna was: it’s beautiful, I really like it! And the next one: Whatever I smell, it just cannot be natural…
Earlier this year Lucas (Chemist in the Bottle) reviewed a couple of perfumes by Nomenclature – a project by Aedes de Venustas‘ founder Karl Bradl and an interior designer Carlos Quintero. The project showcases some aroma chemicals. I’m not sure why they felt compelled to do it: not only has it been done before (as a concept) – all of Escentric Molecules‘ perfumes, Not a Perfume by Juliette has a Gun or Tauer‘s Pentachords – but also all of the above-mentioned perfumes had a much more appealing packaging. Nevertheless, they did it, and I’ve got to try four out of five perfumes from the line recently (thank you, hajusuuri). The verdict? I thought they were rather nice, but I had to agree with Steve’s (The Scented Hound) comment on that Lucas’ post:
I have no problem with synthetics and their use. Actually, the natural perfumes for the most part aren’t to my liking. That said, I have a hard time rallying around a conceptual perfume that is marketed to look like a chemistry set. Wrap it up in a pretty bottle with a pretty name and maybe I’ll come running.
That was exactly what I was thinking. While I usually prefer everything natural in other areas of life (I recently touched it in the topic of the clothes’ fabric), when it comes to perfumes, I’m not so sure. No, actually strike that: I am sure that “all-natural” doesn’t work for me in perfume form. So far, I came across a single all-natural perfume that I really liked: Unter den Linden from April Aromatics (I did a mini-review of it in one of my Single Note Exploration posts). Absolutely all other all-natural perfumes that I’ve tried were “OK” at best…
But back to Sheiduna. I want to clarify that my thinking about it not being natural wasn’t a criticism – I was just stating the fact. The third though that was an organic continuation of those two, with which I started this post, was: I don’t really care about that fact.
I know bloggers who take offense at brands using aroma chemicals, especially when it’s done in excess, in their opinion. I’m a wrong person to judge: Molecule 01 – a pure Iso E Super – is still one of my favorite perfumes (and I fell in love with it without even knowing what I smelled). But my opinion is: if I like what I smell, I do not care about the origin of the scent I like – as long as it is… well, original.
While I loved (and still do) Angel (I challenge anyone to tell me, which natural ingredients made it an icon – and while you’re at it, you might also try persuading me that Marilyn Monroe was a natural blonde), I never cared for all angel-wannabes that came after. The same goes for other ingredients: once they become ubiquitous, I lose my interest. But I do not hold it against those perfumes that used them first: before something has become a cliché, at some point it must have been original and … catchy.
Amber Xtreme or not, I enjoy Sheiduna and think that it’s more beautiful than hundreds of other perfumes I’ve tried – and I’m not talking only about natural perfumes. And Puredistance’s packaging is truly exceptional. I’ll happily wear Sheiduna this winter.
Images: my own