Overchoice or choice overload is a cognitive process in which people have a difficult time making a decision when faced with many options.
Many years ago, when my collection was less than 10 bottles, every morning I would just look at all the bottles on my shelf and choose one of perfumes that spoke to me that day.
Once I fell through the rabbit hole, and number of perfumes increased, every night before going to sleep I would mentally sort through all my precious possessions and choose what perfume would get my skin time the next morning. Back then I would try new perfumes during the day, so I was equally wearing perfumes from my bottles and from samples. I enjoyed my nightly ritual, and it would save me some invaluable morning time.
As the collection … matured, a concept of wearing perfumes vs. testing them had been introduced: for me to consider an occasion of applying perfume as “wear” it should be a) applied to more than one point and b) at least for a while, be a single perfume on my skin. At that point I stopped wearing perfumes from samples: I had so many perfumes that I already loved and paid money to own that it made no sense to keep kissing an army of frogs instead of spending days with already realized kings. But even without samples the number of choices reached the level where going through them at night would have the same effect as counting sheep…
But since I face this first world problem every day (and even more so as the time goes, with every next bottle or decant joining my collection), I keep trying different methods.
If I’m not pressed for time in the morning (and sometimes even when I am), I would still try this proven method. The issue with it is that my bottles – still in their boxes – are placed on the shelves in several rows, so even thought I tried to arrange them the way that the taller ones go farther into the shelf allowing the shorter boxes to be visible, it’s not a completely unobstructed view. As to decants, being in drawers, they are not easily “readable” when I look at them from above. I even tried adding two-letter abbreviations on the caps, but good luck figuring out before the first cup of coffee what “AB” or “BA” stand for).
Sometimes in the morning, while still in bed, I read through the SOTD thread on NST or APJ until I come across somebody mentioning perfume that I feel like wearing that day. The disadvantage of this approach is that a high percentage of the reports are for new releases: many of the participants are still in the phase of testing/wearing just released perfumes from samples, while for me it usually takes a while to get newly released perfumes to join the line-up for wearing (read: become a bottle or decant).
I participate in at least some NST’s community projects on Fridays but a week-long (as many of participants do) “wear your oddest fragrance” or “wear a perfume by ” is too much for me – though I did a full week of ambers recently to catch-up on wearing those before it got too warm.
Lucas’s A Month of Roses (February 2017), my NovAmber (2016) and A Month of Irises (February 2018) were fun and made it easier to choose what to wear (since I had to plan each month well ahead), but seemed too limiting – so I cannot do those projects too often.
Going Big Small Data
Since I have all my perfumes and their usage recorded in a database, I created a simple query that would produce a list of perfumes that I haven’t worn in the last 2 months. The drawback is that as it doesn’t take into account any additional aspects – season, office-friendliness or occasion (I explained my complex perfumes-for-occasions designation in the first part of this post) – the query would produce still a long list, inevitably trying to steer me into wearing Amouage Ubar (my “special occasion” winter perfume) or Estee Lauder Bronze Goddess (an ultimate tropical vacation perfume) all year round.
How do you choose what perfume to wear?
Jessica (Bonjour Perfume) recently covered this topic on her blog and told about the unusual precognitions that guide her in this important decision-making.
I do not possess similar abilities, so I decided to try to improve my perfume database to be able to ask that important question. But to get the right answer one should ask the right question – so I’m trying to figure out what question I should actually ask, and I’d like to get your help.
If you could ask an all-knowing Answerer to choose perfume for you to wear on any particular day, what data points would you want it to consider? I’m talking not about guessing your mood or predicting reaction of somebody you’d meet this day, but information about perfumes, your previous experiences with them or any environmental factors that can be put into some formula and calculated.
Images: my own