Puredistance Black

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Saturday Question: What Is Your Favorite Puredistance Perfume?

With the news of the upcoming new release, Puredistance has been on my mind recently.

Saturday Question on Undina's Looking Glass

Saturday Question #78:

What Is Your Favorite Puredistance Perfume?

Do you own any? Do you like any of those that you tried but don’t currently own? Are there any that you’d like to try?

My Answer

Puredistance is “my brand.” I do not love all of their perfumes, and ironically their main perfume – Puredistnce I – has never found its way into my heart, but among the rest of their creations I have several perfume loves and strong likes.

Antonia is probably still my most favorite perfume from the line, one of those that made it to the “love and don’t ever want to be without” category in My Perfume Portrait. And that light green bottle!

Puredistance White, Puredistance Gold and Rubikona are all strong rivals for the second place spot in my heart. I don’t think I could choose just one of them: they fit into different moods and seasons, and I think that all three are beautiful.

I find Opardu, Warszawa and Sheiduna very pleasant and wear these from time to time, but admittedly they are just in the “like and wear” category: unlike the previous four, I wouldn’t be chasing these but I’ll enjoy them as long as I have them.

Finally, I like Puredistance Black on my vSO (he seems to like it as well). Not surprisingly, two the most masculine perfumes in the line – Aenotus and Puredistance M – do not work for me at all.

What I also like about this brand is that because I’ve done many posts about their perfumes over years, I have a wide choice of previously published pictures of Rusty that I can use again for this Saturday Question post.

 

 

What Is Your Favorite Puredistance Perfume?

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The Perfume of Mystery: Black. Puredistance Black.

 

Puredistance, a niche brand from the Netherlands, has just announced the upcoming release of their fifth perfume – Puredistance BLACK.

From the press release:

Puredistance Black is an understated elegant and mysteriously charming perfume inspired by the concept of BLACK; a concept that for centuries has been associated with secrets, mystery and style.
[…]
The essence of the concept was to create a perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way – without shouting. A mysterious fragrance that stays in the shadow, giving away – only every now and then – part of its nature.
[…]
a sophisticated perfume full of charm with the same elegant personality as the timeless classic Puredistance I, but then more masculine and oriental.

Puredistance BLACK is created by Antoine Lie “[a]nd as a consequence of the concept of BLACK (that treasures the beauty of the unknown) we will not reveal the ingredients of Puredistance BLACK…. Envision, Smell, Feel. Don’t analyse”.

Puredistance Black

I am conflicted here. My first reaction to the announcement of this December release was: A new release from Puredistance? Great! I want to try it now! By the way, what’s in it?..

I have an utmost respect for the Puredistance brand but, from the market point of view, Chanel they are not. Their perfumes are available at very limited POSs. So even with the black bottle (hi to the last year’s fever for Chanel’s Coco Noir) it’s not like they can intrigue a huge segment of potential customers enough to go and sniff it at the closest department store. And with the brand’s price point I doubt there will be significant number of blind purchases. Then why all the mystery?

As soon as first bloggers get to test this new perfume they will start to speculate about which notes went into the composition. Well, ok, not everybody will – I, for one, won’t trust my nose enough unless it’s something very-very prominent (but then, again, we all know we can’t completely trust what we smell) – but just give it to Kafka, Lucas or Mr. Hound and they’ll immediately come up with a list.

Puredistance is one of the brands that have my loyalty and brand recognition to the point where I’d test anything from them regardless of the notes choice. But it’s for me. As Robin at NST said: “What if all 1500 fragrances a year did this?”

I’m really curious what went into that advertising model. Do you have any thoughts as to how Puredistance Black benefits from that approach?

 

Image: from the Puredistance press information kit