E-Word-of-Mouth and Le Jardin Retrouve Cuir de Russie

Three years ago in the Entertaining Statistics: On Tweeting I wrote:

I still do not see too much sense in tweeting but I still do it from time to time. I get some random news from there but mostly I use it as an announcement medium – for my new blog posts, other blogs’ giveaways and the like. The main reason I do it is the idea that I want those who actually read my posts to get a notification about them any way they prefer – by e-mail, through Facebook, Twitter, RSS, Bloglovin or Google+.

Nothing has changed since then other than me being even less active on Twitter. But one day recently I had a couple of extra minutes and as I leisurely browsed through the feed, I stumbled upon a tweet from Le Jardin Retrouve saying that during July they would have 15 ml travel flacons of all their perfumes (Yesss!!!). Available at their Paris boutique only (Arghhh…).

In this age of globalization, isn’t it annoying when some things you can get only at some special places? Luckily, a “personal shopper” Suzan of Shop France, Inc. who had previously helped me with my quest for a scent from my childhood, just sent a newsletter about her upcoming trip. So I asked her to get me in Paris perfume I wanted, if she could.

When she came back with my travel bottle, she wrote to me asking permission to give my name and e-mail to the brand owner she met at the boutique: he was curious how she knew about Le Jardin Retrouve, and, consequently, how I knew about the brand. I gave my permission and then told Michel Gutsatz, a current owner and a son of the perfumer and the original creator of the brand Yuri Gutsatz, a short version of the story I’m telling you.

Le Jardin Retrouve Samples

How often have you read somewhere a review for perfume from a completely new for you brand and not just remembered the name later when you saw it again but got actively interested and pursued it? It doesn’t usually happen to me. But something in Steve’s (The Scented Hound) review pushed the right buttons; and I ordered several samples.

Yes, I actually paid to try perfumes from a completely new for me brand: not much – they were having some promotion – but it wasn’t free, the brand didn’t reach out to me then. To my surprise, I liked all three perfumes that I tried. The only problem I had with Le Jardin Retrouve was that they had all of their perfumes in 120 ml refill format: I can barely talk myself into 50 ml of any perfume – what would I do with 120?! But when they came up with a reasonable perfumista size bottle I had to put my money where my mouth is.

If I had more time to think, I would have probably bought at least one more perfume from the three that I tested but on a short notice I went for the one I liked the most – Cuir de Russie.

Rusty and Le Jardin Retrouve Cuir de Russie

Until I read Steve’s review, got curious how Le Jardin Retrouve managed to get away with using the name, for which I assumed Chanel had a copyright, and started looking for the answer, I had no idea how many brands have or used to have perfumes with this same name! Evidently, one can get a copyright for the word “peace” but famous perfume(s) name is out there for whoever dares to use it.

According to Fragrantica, Guerlain (1872), Mury Paris (1920), Chanel (1924, 2007, 2016), L.T. Piver (1939), Creed (1953), Le Jardin Retrouve (1975, 2016), Mad et Len (2007), Anna Zworykina Perfumes (2009) and Art Deco Perfumes (2015) can claim Cuir de Russie as their perfume. And I don’t even count those that had perfume with the same name but in different language, for example, Russian Leather and Russkaya Kozha.

Both this perfume house and this perfume have history but I don’t want to repeat it: you can easily find it online. I just want to share my impressions.

Rusty and Two Cuir de Russie

Since my only reference point is Chanel’s take on this theme, I can’t help running a comparison. If you like Chanel’s Cuir de Russie, there is a good chance you’ll like Le Jardin Retrouve’s Cuir de Russie as well. I think these have a lot in common: they both are very refined leather perfumes with subtle and well-blended components. LJR’s one is greener and more floral, especially in the opening, but when you smell them side by side you have no doubts they both are telling a similar story. At the same time, these two perfumes are distinctive enough to own and wear them both.

Chanel & Le Jardin Retrouve Cuir de Russie

You can clearly trace a direct line from a blog post (through accessible samples) to a Twitter ad, then to a travel bottle and now to another blog post. Also I saw in today’s newsletter from Suzan the introduction of Le Jardin Retrouve and their perfumes to her clients. And if you “Like,” retweet or share this post, it’ll keep going further reaching more people. It will be a true e-word-of-mouth.

 

Disclaimer: I’m not affiliated with either the brand or the business mentioned in the post; I did not receive any free items or discounts not available to the public.
PSA1: Contact me for Suzan’s address if you’re in the U.S. and would like to order something from Paris or London: not only she brings stuff not available in the U.S. but also her prices for high-end brands are usually lower than you can get here.
PSA2: During August you can get 20% off any purchase (including samples) from the brand’s site: go to http://jardinretrouve-en.pagedemo.co/, choose the store for your country under “Need to Order Urgently?,” put the product(s) you want in the shopping cart and use the code JARDIN17. It’s a good time to try these perfumes because in Fall the brand is releasing their 15 ml bottles in custom sets of 3 perfumes of your choice. Rusty especially likes the bag, in which my travel bottle came.

Rusty and Le Jardin Retrouve Bag

 

Images: my own

A Month of Roses: Conclusion, Statistics and the Draw Winner

It was a great month filled with great perfumes. I’m so glad Lucas came up with this idea. While I’m not sure I’m ready to do another month of any particular note, I’m thinking about a couple of note-themed weeks (and even doing one already – but that’s the topic for the next post).

Peach Rose

Rose Perfumes for Week 4

February 22: Le Jardin Retrouvé Rose Trocadéro

A beautiful and extremely realistic in the opening rose. And it has my favorite black currant. I like it and actually plan to wear my sample, which I don’t do too often. But I’m not sure if I want more: it’s a rose soliflore, and it comes only in a HUGE 125 ml bottle. But it’s very nice, and I recommend testing this perfume if you get a chance.

February 23: Keiko Mecheri Mogador

I was supposed to wear another perfume but I couldn’t find the sample in the morning, so I decided to wear Mogador again. Loved it.

February 24: Atelier Cologne Rose Anonyme

I had a large sample of Rose Anonyme, which I was testing periodically when I wanted to compare it to something else. When I scheduled it for wearing, I didn’t realize how little I had left in my sample. When I applied it first, very sparingly, I thought that I didn’t like it at all and was surprised since I remembered liking it more. But in the evening when I didn’t try to save it and put on the remains of my sample, it smelled much better – the way I remembered it from before. But I don’t think I need more Rose Anonyme in my life.

Rusty and Ineke Scent Library

February 25: Ineke Briar Rose

This is the only perfume from Ineke’s Floral Curiosities Collection, for which I do not have a travel bottle-book. It wasn’t by choice: they didn’t have it on sale at the time when I bought the other four, mostly just to have those “books.” But I had a sample in the set (the one, with which Rusty is playing on the picture above). I didn’t remember what I thought about Briar Rose but I remembered that Blacknall (aperfumeblog by Blacknall Allen) liked this perfume enough to go through the full bottle at some point. So I decided to give it a go. It’s not bad but I won’t want to wear it.

February 26: April Aromatics Rosenlust

One more change of plans: I got this sample with my purchase and wanted to re-test it. It’s a lemony rose – very natural and beautiful. But it’s just a rose. With many other rose-centric perfumes in my collection Rosenlust does not cross that line from “nice to have” to “need to have.”

Roses

February 27: Lancome Mille et Une Roses

This is one of my favorite perfumes; I enjoy wearing it every time. And I love its color. A couple of years ago I paired it with the second equation in my post A Simple Equation Or In the Search for the Perfect Rose.

February 28: Hermès Rose Ikebana

I left Rose Ikebana for the last day of the month because I thought it would be warm by then. I was wrong. We are having an unusually cold for our area winter (not that I’m complaining: it’s nice for a change; and it comes with long-expected rain), so Rose Ikebana was a little too light for the weather. But it still wore nicely.

February Statistics

Rose perfumes I wore: 27 (but two of them I wore twice)

Rose perfumes I tested: 5 (yes, it wasn’t enough that I wore a rose-centric perfume each day, I managed to test 5 more rose perfumes during that month)

Samples finished: 4

New bottles of rose perfumes: 1 (bought); 3 (being considered)

23 people left 75 comments for the Month of Roses posts. 34 of those comments had mentioning of the rose perfumes worn in the spirit of the Month of Roses – and, as I promised, they all were included into the draw for two bars of local artisan chocolates.

And the Winner is…

According to random.org, the winner is the most diligent commenter – hajusuuri! Congratulations! Now it’s your time to choose whether you want two bars of dark chocolate, milk chocolate, or one of each.

Chocolate Fountain

Shall we do it again next year?

 

Images: my own