Long gone those times when departments stores gave away bags of samples with (and sometimes even without) a purchase. And most niche brands know better than to part with free samples (sometimes even with the purchase). Samples became a commodity, and in most cases we have to pay for them.
Saturday Question #207:
What Would You Consider a Fair Perfume Sampling Offer?
Free samples with a purchase? Free for S&H? Discount for a future purchase? Some other arrangement?
My Answer
All brands, mass-market and niche, should shower paying clients with free samples. Samples can be small (0.7ml – 1.5 ml), and preferably they should have some correlation to what the customer bought. But in general, who is in a better position to be a returning customer if not the one who had already paid for something else? Instead, most stores became extremely stingy with samples, which miraculously find their way to eBay instead (that’s where I bought all those samples on the photo below).
With testing perfumes without a purchase, for brands that do not have significant store presence, it is harder. I realize that brands cannot just hand over free samples: people will abuse that, and the samples would end up at the same location as their mass-market brethren. But I also do not understand when brands charge 2-3 times more per ml for a tiny sample: how else are customers supposed to decide whether they want to buy perfumes from brands they aren’t familiar with?! $40-$75 (and more!) for a set of samples, most of which won’t be even finished (since most people would not like and want to wear all 5-7-10 perfumes in the line).
What do I see as a fair solution? An ability to choose 3-5 small free spray samples with minimal (if any) bells and whistles in packaging, and pay just for the delivery. The ratio of the perfume one gets to how much the delivery costs should be such that it wouldn’t make sense to abuse the system. Another possible solution would be deducting the full price of a discovery set (minus the delivery cost) from the future full bottle purchase: don’t sell me for $45 (+S&H) 12-15 ml of perfumes most of which I won’t even like offering a $25 discount later if I pay a full price for a $200+ bottle.
How about you?











