I like makeup but do not wear it much, so finally I persuaded myself to stop buying eyeshadows, eyeliners and other products that I never finish up or even use enough before I feel they are too old to touch my skin.
So, not to tempt myself, usually I do not read magazines, make-up-focused blogs or groups and do not watch YouTube tutorials and such. But from time to time I can’t help being exposed to some cosmetics-related news. Over years I noticed that one of the most effective marketing moves with me is reading that something “iconic” is back in stock.
I do not have a good explanation why it affects me – after all, I didn’t care about those products when they were popular and still in stock. But it’s a fact: I immediately feel like I need to at least try that product.
This was exactly what happened to me with the Charlotte Tilbury’s lipstick Pillow Talk: a couple of years ago I read that it was being finally re-issued. Before than I’d never heard of either the brand or that lipstick but for some reason it sounded (and looked on pictures – ha!) really appealing.
If it weren’t for years of resisting the urge to blind-buy perfumes, I would have bought Pillow Talk lipstick online months ago. But I thought I should try it first. Time passed, and I either couldn’t remember the brand name when I came to a store, or that store wouldn’t carry the line. Then recently I almost payed a double of that lipstick’s price for a set of the lipstick, lip liner and gloss from that collection in the last Nordstrom’s Anniversary Sale but others beat me to it (hopefully, knowing what they were buying), so I finally made an effort, found and tried it at Sephora.
I’m almost positive that had I tried it on my own before reading anything about it and hunting for it for that long, I wouldn’t have bought it. But I was conditioned, and I couldn’t resist.
I’ll spare you my attempts at swatches: you can find a lot of those online if you’re curious. It is a nice lipstick that doesn’t suit me completely but I wanted to get it, I did, and I’ll use it up. Eventually. But it directed my thoughts toward perfumes: do I ever do the same there?
I think with perfumes I exercise better restraint, and a news about any perfumes being re-launched, if anything, would rather make me more skeptical since I’d suspect reformulation at play. And reissue means that it’ll be available for a while… so why to hurry? But when I hear about perfume being discontinued, that’s when I suddenly get anxious and start talking myself into grabbing a bottle while I still can. A couple of days ago, after learning about Parfums DelRae closing, I sifted through four or five pages of search results looking for perfumes that were still available. I knew that a couple of perfumes that I wouldn’t mind getting were sold out long ago (I tried looking for them before), but I found 3 perfumes that were still available, and only after that I checked my database for what my impressions of those were. To my surprise, one of the perfumes that I could still get was the one that I previously tried and liked a lot – Coup de Founre. The “surprise” part comes not as much from the fact that it was still available but from reading my thoughts on that perfume from four years ago (that’s when I tested it last): I liked it and thought that I needed to test it from a spray bottle… but then I never did because the only store that used to carry the brand in our area – Barneys – dropped the line a while ago. Had it not been discontinued now, I would have probably never got to buying it. But facing the complete extinction of Coup de Founre, I pounced.
Will you miss any of DelRae’s perfumes?
Images: the first one – brand’s ad; the rest – my own