Years pass, I come across many new brands and new perfumes from old favorites, but it seems that Jo Malone (brand, not the person) still manages to produce, among the avalanche of new releases, something that attracts my attention.
Unfortunately, my attention span shrank recently, so unless I come to the store right when a new offering takes the central stage on the stand, I might completely miss it.
I remembered from reading an announcement on NST that new Jo Malone would be released. I even remembered that it was supposed to be vanilla. On my first visit to the store I looked around, tried reading multiple labels – and didn’t succeed. Since I couldn’t remember the name (and for whatever reason it’s almost impossible to get Internet connection from inside our Nordstrom store), I just left without even asking.
The next time I got to the store, I couldn’t spot anything new … and I couldn’t remember the name again. But I told myself it would be silly to go away without trying. So, I surprised the SA agreeing that I needed his help (you could see in his body language that he was already half-way turning away fully expecting my polite “I’m just browsing”). I said: “You are supposed to have a new vanilla perfume, but I seem not to be able to notice it.” He immediately resolved the mystery: Vetiver & Golden Vanilla is released in the Cologne Intense collection – I wasn’t even looking there.
The SA complimented me on being adventurous because I wasn’t afraid to try the Intense Collection, which “most women avoid.” Really? I was surprised: out of all the brands that ventures in the unisex perfume territory Jo Malone seemed like the one that leans more feminine. But since he works there, he might know better (or not), I’m not familiar with “civilian’s” tastes.
Neither brand’s site nor Fragrantica are too generous with the notes: cardamom, grapefruit tea accord, vetiver bourbon and vanilla bourbon. Perfumer (according to NST): Mathilde Bijaoui, who previously created for Jo Malone Myrrh & Tonka.
To my nose, Vetiver & Golden Vanilla is all about vetiver. I don’t think I can smell cardamom, and vanilla is surprising in this composition: it’s much less sweet than you might expect both from the material and from the brand. But it’s not a bad thing, don’t read it as a criticism. It creates an interesting “adult” composition that keeps your mind far away from the cupcake territory. On my skin perfume has moderate to good projection and moderate tenacity (and I’d expect it to be even better if sprayed from a bottle instead of a small sample).
Since I like vetiver in perfumes, Vetiver & Golden Vanilla smells good to me but, unlike most of Jo Malone main collection’s offerings, it is not the one that everybody will either like or stay indifferent: I expect some people to actively dislike it or (virtually waving Hi to that SA) feel that it’s too masculine. But if you enjoy vetiver (and especially if you, as I, like but get tired of Hermes’s Vetiver Tonka), give Vetiver & Golden Vanilla a try: if not a bottle, it might be worth a 10 ml decant space in your collection.
I’m thinking that I still don’t have a single bottle from the Cologne Intense collection… I could probably take a closer look at one of those 50 ml black bottles (I’m glad Jo Malone finally moved away from 100 ml only, but I wish they’ve done them in 30 ml black bottles – I still remember how great the Dark Amber & Ginger Lily 30 ml bottle looked).
Images: from the brand’s site (my sample vial looked not interesting to warrant bribing Rusty; if I end up buying a bottle, I’ll find a reason to publish a picture of Rusty with it)