Light and Shadows: Ineke Idyllwild

I’m a city person. I grew up in downtown of a big city, and I still would prefer to live in one of those. Moving to the Northern California suburbia wasn’t a conscious choice: work-related circumstances brought us here. But since we moved, San Francisco Bay Area became our home, and I love it.

There are many great things about this area but one of them that I want to mention in this post is that there are several great parks 30-90 minutes’ drive from where I live.

Idylwild, new perfume from the San Francisco-based brand INEKE, to my nose does not smell of any of the forests I’ve been to around here (and I’ve been to many different ones) but it perfectly evokes the image of California forest on a sunny day: as you follow the trail, you move from brightly sunlit areas through the mélange of light and shadows to dark patches and back to the bright openings.

 

 

Notes: rhubarb tea, grapefruit, lavender, Big Sur sagebrush, cypress, fir needle, cardamom, woods, oud and musk.

The moment I sprayed on Idyllwild, an unexpected association popped into my head: Christmas in July. Even if you’re familiar with the term, the association probably needs explaining.

This is one of those concepts, about which you are not aware until you either experience it yourself or come across it in some media. I grew up knowing about Christmas in the country that didn’t celebrate the “regular” one, let alone any other kind. After moving to the U.S., I embraced that holiday but until recently I haven’t heard about Christmas in July.

My knowledge about it came from the episode Murder Under the Mistletoe of the Australian series Miss Fisher’s Murder Mysteries. Not everybody who celebrates Christmas lives in areas that have winter, snow and everything else that accompanies Christmas celebration in Northern Hemisphere – for example, where I live it never snows – so for our winter-for-winter-holidays fix we usually drive to mountains but otherwise feel content with a single Christmas celebration. But it made some sense that living on the opposite side of the globe and having winter weather but offset 6 months related to Christmas, somebody would come up with the second celebration.

Back to my association. Idyllwild smells like Christmas in July but in the area where I live – meaning, a hot July Christmas. Why? All those evergreens and cardamom in the notes vividly conjure Christmas but unlike other Chistmas-y perfumes, for example, Fille en Aiguilles, Idyllwild starts so bright and light and cheerful that white and cold winter is the last thing that comes to mind. Grapefruit is as juicy as it can be and while it is citrus, I associate it more with summer than with Christmas (unlike oranges and mandarins). As it dries down, it transitions from the sunny territory into the shadowy wood full of fir needles – though you can still “see” glimpses of “light.” I can’t smell agarwood – real or not – but it is a plus for me. Idyllwild is not the most tenacious perfume I wear but it’s not the least either.

 

Rusty and Ineke Idyllwild

 

Woody Aromatic perfumes aren’t “my thing”: until now I had just a travel bottle and a small decant in this genre. But somehow Idyllwild captured me from the first time I put it on. So soon after that a bottle has joined my collection.

Speaking of the bottle, this was my only disappointment about this perfume. Starting from the letter “E,” Ineke decorated each of the bottles so beautifully that I was looking forward to the arrival of my new bottle hoping for a nice forest-themed artwork. The bottle is still the same they used before but this time it’s back to “blank” bottle. Coupled with a slightly changed box – a generic box and a dust jacket with the perfume name on it instead of a “designated” printed box, it seems like the brand cheapened the packaging a little. But as long as they do not compromise on their scents quality, I won’t complain much.

 

Rusty and Ineke Idyllwild

 

I was almost ready to publish this post yesterday but I couldn’t finish working with pictures in time. Last thing before going to bed I checked my inbox and was surprised by a coincidence: Lucas (Chemist in the Bottle) published his review of the same perfume. He liked it as well. You might want to check it out if you’re curious what the perfumer told him about this perfume in a private conversation.

 

Images: my own

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