What is your first association when you hear the phrase I used as the title? I don’t remember if I ever considered it sexy or flirty rather than cheesy, but even if I did, “What are you wearing, ‘Jake’ from the State Farm?” killed it for me forever (for those who isn’t familiar with the reference: 25 seconds you’ll spend watching the ad below will most likely make you smile).
So no, I didn’t mean it like that.
No matter how busy I get and how little time I have for both my blog, and the selected friends’ blogs, from time to time I still feel drawn to strange public places – such as SOTD posts on the NST blog or even one of the Perfume Groups on Facebook – to where most people come to declare what perfume they are wearing or plan to wear that day and then go away without engaging in the conversation with others. Of course, there are some exceptions, and the most active group of each of the venues interacts with each other, but in general those threads seem a little insane. Recently though I came across references to the studies that say that soliloquies might be rather useful and helpful (if you’re curious, read here and here). I don’t know what positive effect it has on those who posts comments but for me it proved helpful as a pseudo-random selector of perfume to wear the next day.
But SOTD selecting as well as the content of the comments in the above-mentioned outlets weren’t the main focus of this post as well.
What is the topic then, you might be wondering by that point? Reading comments on those threads made me wondering how exactly people in different stages of their perfume addic hobby are using perfumes in our possession.
For years in my youth I wore just one perfume – Climat by Lancôme. Since it was rare and special, I didn’t wear it every day but saved it for special occasions while going scentless most days (I can’t even imagine doing that now!).
Later I had in my wardrobe 1-2 day-to-day perfumes, so I wore something almost every day still keeping my beloved Climat as a dress-up accessory (and I still do).
Then my collection increased, and I wore mostly perfumes I owned: about 10 full bottles and some minis. I also wore rare samples that I managed to get from department stores for perfumes that I liked and considered buying (it wasn’t easy: SAs guarded those with their lives back then).
Next I got better at procuring samples: Nordstrom events and a friendly SA came in handy; and I started supplementing my perfume wardrobe wearing perfumes from samples just to have a variety. But on most days I would still be using perfumes from the bottles in my collection.
And then the proverbial rabbit hole happened. I was in the constant search for new experiences buying lots of samples and testing as much as I could anywhere I could. I would be bringing 2-3 samples with me to the office and apply something to my wrists to test. And in the evening I would do more testing. There were so many brands to explore, so many perfumes to try!
My bottles collection started to grow, but so was the “backlog” of samples to test. And at some point I noticed that I kept neglecting those wonderful perfumes that I already had chasing the hope of even more beautiful scent from the next vial. Once I realized that, I made a resolution to wear perfumes that I already loved at least three times a week.
Several years later – and I wear only perfumes that I consciously added to my collection. Not all of them come in full bottles, I have travel bottles, minis and decants, but I got all of them for the purpose of wearing, not testing. I still do testing of both new perfumes and samples I’ve previously tested but haven’t made up my mind about, but the only time I wear perfumes from samples is if I consider buying that perfume and want to make sure that I like how it wears fully, not just as a speck on the wrist.
What are you wearing right this moment when you’re reading this post? (And please, do not say “Khakis”)
Jokes aside, what do you usually wear? Is there a difference in how you treat samples and full bottles in your possession?
Images: all but the last two – my own; M.Micallef Le Parfum Couture from brand’s press release for the perfume


























