Entertaining Statistics: 2020 Year Round-up

We all said probably everything that could be said about the year we just saw out of the door. So, I’ll go straight to the perfume-related numbers.

Since I haven’t done a statistics post in a long while, I’ll remind the basic terms I use.

My Definitions

I wear perfumes and test perfumes. Both refer to applying perfume to my skin and staying with the scent for a while, observing its development over hours of its life. But I realize that different people understand different things under these terms. So, I prepared a short infographic that would explain what I mean when I say “wear” or “test.”

Perfumes Wear vs. Test Infograph

One more term that requires definition is Occasion. The continuation from the time I apply perfume (including continuous re-application) until it completely disappears is counted as one occasion.

Most days I wear one perfume and test two. But, theoretically, for one day I could record two occasions of wearing perfumes or up to eight occasions of testing.

So, let’s see my 2020 in numbers (in parentheses is a comparison to 2019).

Perfumes I Wore

In 2020, I wore more different perfumes (210 vs 190) from more brands (96 vs. 91) on more occasions (367 vs 351). I still didn’t reach a 2018 level when I wore perfumes on 372 occasions, but still, on average

I wore one perfume every single day of the year!

Last year I realized that the most popular brands for each year keep repeating with minor variations of the brands’ positions on the chart and 1-2 different brands temporarily replacing one another. I’m showing my standard Top 10 Brands chart but mostly to keep the tradition. The only surprise there was Byredo: it’s the first time ever the brand made it into the Top 10. It happened because I paired Ouai Super Dry Shampoo x Byredo Mojave Ghost with the same perfume, which I wore from the sample trying to figure out if I wanted to get a bottle. I haven’t decided yet.

My Stats Year 2020: Top 10 Brands

As always, with the number of perfumes I wore, I didn’t repeat the same perfume too often (my most worn perfume was worn on 9 occasions only – less than once per month). And the trend I observed for the last several years continues: the top 2 most frequently worn perfumes were 2 of my all-time favorites, Lancôme Climat (9) and Ormonde Jayne Ta’if (8). And the third place went to the new addition to my collection – Masque Milano Love Kills (6). In two previous years that place was taken by Houbigant Quelques Fleurs Royal Collection Privee (2019) and Chanel Bois des Iles (2018).

 

 

Perfumes I Tested

Staying at home, I tested more perfumes than in a year before – 327 perfumes (vs. 272 in 2019) but from slightly fewer brands – 126 brands (vs. 128). I still haven’t got to the numbers from 2018 (380 perfumes from 139 brands). Since access to new perfumes was even more limited than usual, a big chunk of my testing was done on perfumes I tested previously but decided to revisit to get one final impression before passing them on someone else, finishing them (“thunking”) or binning them. Still,

In 2020, I tested 103 perfumes new to me

Undina’s Top 10 Perfumes in 2020

In 2020 I managed to improve the number of new releases that I tested (thank you to all my friends who shared some of these): I tested 22 perfumes released in 2020 (vs. 16 in 2019). And, unlike a year ago, I even managed to count 10 that I liked, which allows me to do this “top 10” list. And what was even more surprising, I didn’t dislike a single 2020 release that I tested. So, my subjective top 10 releases of 2020 (in the order of my preferences):

Puredistance Rubikona

DSH Perfumes L’Or{ris}

Tom Ford Rose Prick

Ormonde Jayne Tanger

Jo Malone Yuja

Parfums MDCI L’Aimee

Ormonde Jayne Byzance

Hiram Green Vivacious

Jo Malone Vetiver & Golden Vanilla

Ormonde Jayne Damask

In green, are perfumes I already have in my collection; in blue, are those that I consider buying. But after more testing of the rest, I might decide to get one of Ormonde Jayne’s perfumes as well.

Pictures of Rusty

Finally, an important number – a count of pictures of Rusty that I posted in 2020: 61, the highest number for the last 3 years (and this is not counting Instagram pictures that appear on the sidebar or the bottom of the blog!).

Rusty and Yellow Submarine

How was your perfume year? Do you have any numbers to share?

 

Images: My own; infograph created using Venngage

Second Sunday Samples: Jo Malone Vetiver & Golden Vanilla

Years pass, I come across many new brands and new perfumes from old favorites, but it seems that Jo Malone (brand, not the person) still manages to produce, among the avalanche of new releases, something that attracts my attention.

Unfortunately, my attention span shrank recently, so unless I come to the store right when a new offering takes the central stage on the stand, I might completely miss it.

I remembered from reading an announcement on NST that new Jo Malone would be released. I even remembered that it was supposed to be vanilla. On my first visit to the store I looked around, tried reading multiple labels – and didn’t succeed. Since I couldn’t remember the name (and for whatever reason it’s almost impossible to get Internet connection from inside our Nordstrom store), I just left without even asking.

The next time I got to the store, I couldn’t spot anything new … and I couldn’t remember the name again. But I told myself it would be silly to go away without trying. So, I surprised the SA agreeing that I needed his help (you could see in his body language that he was already half-way turning away fully expecting my polite “I’m just browsing”). I said: “You are supposed to have a new vanilla perfume, but I seem not to be able to notice it.” He immediately resolved the mystery: Vetiver & Golden Vanilla is released in the Cologne Intense collection – I wasn’t even looking there.

The SA complimented me on being adventurous because I wasn’t afraid to try the Intense Collection, which “most women avoid.” Really? I was surprised: out of all the brands that ventures in the unisex perfume territory Jo Malone seemed like the one that leans more feminine. But since he works there, he might know better (or not), I’m not familiar with “civilian’s” tastes.

 

Jo Malone Vetiver and Golden Vanilla

 

Neither brand’s site nor Fragrantica are too generous with the notes: cardamom, grapefruit tea accord, vetiver bourbon and vanilla bourbon. Perfumer (according to NST): Mathilde Bijaoui, who previously created for Jo Malone Myrrh & Tonka.

To my nose, Vetiver & Golden Vanilla is all about vetiver. I don’t think I can smell cardamom, and vanilla is surprising in this composition: it’s much less sweet than you might expect both from the material and from the brand. But it’s not a bad thing, don’t read it as a criticism. It creates an interesting “adult” composition that keeps your mind far away from the cupcake territory. On my skin perfume has moderate to good projection and moderate tenacity (and I’d expect it to be even better if sprayed from a bottle instead of a small sample).

Since I like vetiver in perfumes, Vetiver & Golden Vanilla smells good to me but, unlike most of Jo Malone main collection’s offerings, it is not the one that everybody will either like or stay indifferent: I expect some people to actively dislike it or (virtually waving Hi to that SA) feel that it’s too masculine. But if you enjoy vetiver (and especially if you, as I, like but get tired of Hermes’s Vetiver Tonka), give Vetiver & Golden Vanilla a try: if not a bottle, it might be worth a 10 ml decant space in your collection.

I’m thinking that I still don’t have a single bottle from the Cologne Intense collection… I could probably take a closer look at one of those 50 ml black bottles (I’m glad Jo Malone finally moved away from 100 ml only, but I wish they’ve done them in 30 ml black bottles – I still remember how great the Dark Amber & Ginger Lily 30 ml bottle looked).

 

Images: from the brand’s site (my sample vial looked not interesting to warrant bribing Rusty; if I end up buying a bottle, I’ll find a reason to publish a picture of Rusty with it)