“Love won’t take no reservations…”

I can still remember times when the Perfumeland would buzz with an anticipation of the next release from a handful of niche brands everybody knew and loved. First there would be an announcement. Then discussions/speculations about what it was expected or hoped to be would follow. And then – the first reviews from lucky bloggers who managed to get a sample would create hordes of lemmings for anyone reading them.

After niche field has exploded, our collections saturated, and we spent small fortune on trying the latest new brand or new perfume from a favorite brand or perfumer, we barely register some of new releases, skim through articles and wait for the trip to a store … at some point in the next 12 months to maybe sniff a nozzle of the bottle while deciding if we even want to waste a paper strip.

In the last several years the only reviews for perfumes I read were predominantly those written by bloggers whom I consider friends: not because I am looking for more perfumes to introduce into my life, but mostly because from those people I’d read anything including a holiday menu or even a shopping list. (If you think about it, something like that coming from Vanessa (Bonkers about Perfume) or Portia (ex APJ) would be hilarious – maybe I should invite them to my blog with a guest post on the topic? But I digress).

Last December I chanced upon Angela’s (NST) review of the new Masque Milano fragrance Love Kills. I planned to quickly go through it, read a list of notes and be done: even though at the time I liked, owned and wore two perfumes from the brand, since none of the stores here carried it, a chance of trying their new perfume any time soon was seriously underfed. And then something unexpected happened: I got enchanted with… no, not with perfume – with Angela’s review:

What I do understand is this: Love Kills is a Birgit Nilsson of a rose soliflore. It’s a rich scarlet rose — maybe an old rose that clings to stone walls and blooms only once a summer. When it flowers, it’s like a full moon. Bees become town drunks, and afternoons in the garden should carry warnings against operating heavy machinery. Girls shut themselves in their rooms and cry, and grown women eye the pool boy with startling interest. Cakes won’t rise. Sinners repair to the confessional, but the priest is unexpectedly away.

Are you familiar with that desire to capture something beautiful with a photo? You see a magnificent rose or a spectacular sunset, and you take a dozen of pictures, even though you have no idea what you’d do with those. But you want to “own” it. I felt something similar when I read that passage. I decided that I needed to buy a sample – if for nothing else, to write about it on my blog and cite Angela’s review on my blog, a sort of “taking a picture” of a beautiful thing to make it mine.

I didn’t expect to love Love Kills. It was going to be a Second Sunday Sample feature (if I ever decide to revive the series) or, maybe, a part in my Single Note Exploration for the rose note. But the first time I put on Love Kills, I knew that it was love (despite of the name that I can tolerate only by reminding myself about the theatrical theme chosen by the brand as their inspiration). Read the rest of Angela’s review if you haven’t tried this perfume yet. But be warned: it’s very convincing. As a proof of that: a beautiful bottle has just recently joined my collection, and I’m amazed how much I enjoy it, even though I already have many exquisite roses in my perfume wardrobe.

 

Masque Milano Love Kills

Image: my own (one of the dozen taken)