Entertaining Statistics: 2020 Year Round-up

We all said probably everything that could be said about the year we just saw out of the door. So, I’ll go straight to the perfume-related numbers.

Since I haven’t done a statistics post in a long while, I’ll remind the basic terms I use.

My Definitions

I wear perfumes and test perfumes. Both refer to applying perfume to my skin and staying with the scent for a while, observing its development over hours of its life. But I realize that different people understand different things under these terms. So, I prepared a short infographic that would explain what I mean when I say “wear” or “test.”

Perfumes Wear vs. Test Infograph

One more term that requires definition is Occasion. The continuation from the time I apply perfume (including continuous re-application) until it completely disappears is counted as one occasion.

Most days I wear one perfume and test two. But, theoretically, for one day I could record two occasions of wearing perfumes or up to eight occasions of testing.

So, let’s see my 2020 in numbers (in parentheses is a comparison to 2019).

Perfumes I Wore

In 2020, I wore more different perfumes (210 vs 190) from more brands (96 vs. 91) on more occasions (367 vs 351). I still didn’t reach a 2018 level when I wore perfumes on 372 occasions, but still, on average

I wore one perfume every single day of the year!

Last year I realized that the most popular brands for each year keep repeating with minor variations of the brands’ positions on the chart and 1-2 different brands temporarily replacing one another. I’m showing my standard Top 10 Brands chart but mostly to keep the tradition. The only surprise there was Byredo: it’s the first time ever the brand made it into the Top 10. It happened because I paired Ouai Super Dry Shampoo x Byredo Mojave Ghost with the same perfume, which I wore from the sample trying to figure out if I wanted to get a bottle. I haven’t decided yet.

My Stats Year 2020: Top 10 Brands

As always, with the number of perfumes I wore, I didn’t repeat the same perfume too often (my most worn perfume was worn on 9 occasions only – less than once per month). And the trend I observed for the last several years continues: the top 2 most frequently worn perfumes were 2 of my all-time favorites, Lancôme Climat (9) and Ormonde Jayne Ta’if (8). And the third place went to the new addition to my collection – Masque Milano Love Kills (6). In two previous years that place was taken by Houbigant Quelques Fleurs Royal Collection Privee (2019) and Chanel Bois des Iles (2018).

 

 

Perfumes I Tested

Staying at home, I tested more perfumes than in a year before – 327 perfumes (vs. 272 in 2019) but from slightly fewer brands – 126 brands (vs. 128). I still haven’t got to the numbers from 2018 (380 perfumes from 139 brands). Since access to new perfumes was even more limited than usual, a big chunk of my testing was done on perfumes I tested previously but decided to revisit to get one final impression before passing them on someone else, finishing them (“thunking”) or binning them. Still,

In 2020, I tested 103 perfumes new to me

Undina’s Top 10 Perfumes in 2020

In 2020 I managed to improve the number of new releases that I tested (thank you to all my friends who shared some of these): I tested 22 perfumes released in 2020 (vs. 16 in 2019). And, unlike a year ago, I even managed to count 10 that I liked, which allows me to do this “top 10” list. And what was even more surprising, I didn’t dislike a single 2020 release that I tested. So, my subjective top 10 releases of 2020 (in the order of my preferences):

Puredistance Rubikona

DSH Perfumes L’Or{ris}

Tom Ford Rose Prick

Ormonde Jayne Tanger

Jo Malone Yuja

Parfums MDCI L’Aimee

Ormonde Jayne Byzance

Hiram Green Vivacious

Jo Malone Vetiver & Golden Vanilla

Ormonde Jayne Damask

In green, are perfumes I already have in my collection; in blue, are those that I consider buying. But after more testing of the rest, I might decide to get one of Ormonde Jayne’s perfumes as well.

Pictures of Rusty

Finally, an important number – a count of pictures of Rusty that I posted in 2020: 61, the highest number for the last 3 years (and this is not counting Instagram pictures that appear on the sidebar or the bottom of the blog!).

Rusty and Yellow Submarine

How was your perfume year? Do you have any numbers to share?

 

Images: My own; infograph created using Venngage

Not Such a Silk Road…

I have “dysfunctional relationships” with Ormonde Jayne (brand): while I love it and have been loyal to it for many years, it seems that it doesn’t love me back. I do not mean me as a blogger – that is normal and expected even from a much “blogger-friendlier” brands. But I always had a feeling that they didn’t love me enough as a customer either.

Being a fan, over years I bought numerous perfumes directly from the brand, both full bottles and travel sets, in store and from their website, full-priced and discounted. And in all these years, with all perfumes bought, I got a single free sample.

I do not think it happened by chance: it seems like a rather well calculated business approach. And while I disagree with it (I would expect that someone who’s already paying for one perfume from the line is more likely to buy another one, given a chance to try it, but what do I know about business?), obviously, it has worked well for the brand, at least for the last 10 years that I’ve been following it. So, I do not hold it against them.

Recently, I got a scare: on one of the blogs I follow I read about a possible discontinuation of Ta’if – one of my top three all-time favorite perfumes. It was a false alarm, we confirmed right away that it was still available on the brand’s site. But I immediately decided that, just in case, I would need to get a back-up bottle of it soon, which I recently did, taking advantage of the sale the UK site had.

Even having to pay for the shipping via DHL (dangerous goods and all that), the price was much better than I could get from the US distributors. And since I was already paying for the shipping, and because who knows when I will get to travel to the UK next time, I decided to participate, again, in the brand’s favorite game: buy a discovery set. This time it was a discovery set for their newest line – La Route de la Soie (The Silk Road).

 

Ormonde Jayne La Route de la Soie (The Silk Road)

 

The collection includes four already released perfumes and three perfumes that will be launched this Fall.

Byzance

Top notes: Blackcurrant Buds, Milky Accord, Pink Berries; middle notes: White Wood, Wood of Cashmere, Iris Butter; base notes: Moss, Suede, Madagascar Vanilla, Balsamic Accord.

Damask

Top notes: Blackcurrant, Italian Lemon, Pear; middle notes: Rose, Jasmine, Pink Berries; base notes: Mineral amber, Musk, Vetiver.

Levant

Top notes: Bergamot, Mandarin, Tangelo, Rose Petals; middle notes: Lily of the Valley, Peony, Orange Blossom, Jasmine; base notes: Cedarwood, Amber, Musk.

Tanger

Top notes: Ylang Ylang, Italian Mandarin, Italian Bergamot; middle notes: Rose Petals, Wood of Cashmere, Neroli; base notes: base notes: Moss, Dry Amber, Madagascar Vanilla, Balsamic Accord.

Indus

Top notes: Blackcurrant Buds, Lychee, Nutmeg; middle notes: Persian Rose; base notes: Musk, Chinese Patchouli, Incense, Armenian Plum.

Xandria

Top notes: Rum, Rosewood, Apple; middle notes: Ceylon Cinnamon, Tonka Beans; base notes: Dry Amber, Musk, Guaiacwood, Earthy Accord, Oudh.

Xi’an

Top notes: Black Pepper, Nutmeg; middle notes: base Cedarwood, Rhubarb; base notes: Musk, Indian Sandalwood.

 

If you are in the mood for reading reviews, you’ll easily find several for the first four, and Neil (The Black Narcissus) has just posted a quick review for all 7. If you were to ask me, for myself I liked Tanger (cheerful and the most classical-Ormonde-Jayne perfume from the collection) and Byzance (I don’t know how, but for my nose it has the same strange “hot iron note” that I like in Serge Lutens’ Gris Clair), and I think Xandria smells nice on my vSO. Damask is quite pleasant, I’m just not sure if it’s different enough from other roses I already have (though, since the FB price isn’t that bad, it might be worth trying if you are looking for an ambered rose). The other three… None of them was offensive or even unpleasant.

 

Rusty and Ormonde Jayne La Route de la Soie (The Silk Road)

 

If these perfumes are ever offered in OJ’s new 30 ml format, I might be tempted to buy a bottle or two. If no, then most likely we’ll part our ways once the samples are gone: even though I still have warm feelings toward the brand, I think they are doing just fine without my support.

But do I think this set is worth buying? It depends.

If usually you do not buy perfumes for testing, or if Ormonde Jayne perfumes have never worked for you, you can safely skip this set.

I’m convinced that it is not worth £42 (plus shipping), which the brand does not offer to redeem even partially against a full bottle purchase (I know, it works for them, but I’m trying to be a voice of reasoning for others who are not in love with the brand).

BUT

If you are an Ormonde Jayne fan, as I am, and you have a sampling budget, I would suggest you took advantage of their current private sale*: until September 7th, this set is offered at £30, including free worldwide shipping (other sets are also on sale). These are generous 2 ml spray samples in a nice box. As far as sampling goes, not only you could – you probably often do do worse (at least, it’s true for me with those $4-$6 + tax + S&H 0.7 ml dabbers from Luckyscent and other similar places). And since it’s a very new collection, you should be able to partially recoup your losses would you decide to sell it after testing or offer it in a swap.

 

* If you are in the US and have a credit card that doesn’t take a fee for foreign currency transactions, check if their conversion rate is better than PayPal’s (true in my case – I used a Capital One card). Also, if for whatever reason the online checkout doesn’t work for you, contact the UK support directly (customerservices@ormondejayne.com).

Disclaimer: No affiliations whatsoever: I’m just a slightly grumpy customer of Ormonde Jayne (I paid the full price for the set!) and a happy customer of Capital One.

 

Images: my own