I have “dysfunctional relationships” with Ormonde Jayne (brand): while I love it and have been loyal to it for many years, it seems that it doesn’t love me back. I do not mean me as a blogger – that is normal and expected even from a much “blogger-friendlier” brands. But I always had a feeling that they didn’t love me enough as a customer either.
Being a fan, over years I bought numerous perfumes directly from the brand, both full bottles and travel sets, in store and from their website, full-priced and discounted. And in all these years, with all perfumes bought, I got a single free sample.
I do not think it happened by chance: it seems like a rather well calculated business approach. And while I disagree with it (I would expect that someone who’s already paying for one perfume from the line is more likely to buy another one, given a chance to try it, but what do I know about business?), obviously, it has worked well for the brand, at least for the last 10 years that I’ve been following it. So, I do not hold it against them.
Recently, I got a scare: on one of the blogs I follow I read about a possible discontinuation of Ta’if – one of my top three all-time favorite perfumes. It was a false alarm, we confirmed right away that it was still available on the brand’s site. But I immediately decided that, just in case, I would need to get a back-up bottle of it soon, which I recently did, taking advantage of the sale the UK site had.
Even having to pay for the shipping via DHL (dangerous goods and all that), the price was much better than I could get from the US distributors. And since I was already paying for the shipping, and because who knows when I will get to travel to the UK next time, I decided to participate, again, in the brand’s favorite game: buy a discovery set. This time it was a discovery set for their newest line – La Route de la Soie (The Silk Road).
The collection includes four already released perfumes and three perfumes that will be launched this Fall.
Top notes: Blackcurrant Buds, Milky Accord, Pink Berries; middle notes: White Wood, Wood of Cashmere, Iris Butter; base notes: Moss, Suede, Madagascar Vanilla, Balsamic Accord.
Top notes: Blackcurrant, Italian Lemon, Pear; middle notes: Rose, Jasmine, Pink Berries; base notes: Mineral amber, Musk, Vetiver.
Top notes: Bergamot, Mandarin, Tangelo, Rose Petals; middle notes: Lily of the Valley, Peony, Orange Blossom, Jasmine; base notes: Cedarwood, Amber, Musk.
Top notes: Ylang Ylang, Italian Mandarin, Italian Bergamot; middle notes: Rose Petals, Wood of Cashmere, Neroli; base notes: base notes: Moss, Dry Amber, Madagascar Vanilla, Balsamic Accord.
Top notes: Blackcurrant Buds, Lychee, Nutmeg; middle notes: Persian Rose; base notes: Musk, Chinese Patchouli, Incense, Armenian Plum.
Top notes: Rum, Rosewood, Apple; middle notes: Ceylon Cinnamon, Tonka Beans; base notes: Dry Amber, Musk, Guaiacwood, Earthy Accord, Oudh.
Top notes: Black Pepper, Nutmeg; middle notes: base Cedarwood, Rhubarb; base notes: Musk, Indian Sandalwood.
If you are in the mood for reading reviews, you’ll easily find several for the first four, and Neil (The Black Narcissus) has just posted a quick review for all 7. If you were to ask me, for myself I liked Tanger (cheerful and the most classical-Ormonde-Jayne perfume from the collection) and Byzance (I don’t know how, but for my nose it has the same strange “hot iron note” that I like in Serge Lutens’ Gris Clair), and I think Xandria smells nice on my vSO. Damask is quite pleasant, I’m just not sure if it’s different enough from other roses I already have (though, since the FB price isn’t that bad, it might be worth trying if you are looking for an ambered rose). The other three… None of them was offensive or even unpleasant.
If these perfumes are ever offered in OJ’s new 30 ml format, I might be tempted to buy a bottle or two. If no, then most likely we’ll part our ways once the samples are gone: even though I still have warm feelings toward the brand, I think they are doing just fine without my support.
But do I think this set is worth buying? It depends.
If usually you do not buy perfumes for testing, or if Ormonde Jayne perfumes have never worked for you, you can safely skip this set.
I’m convinced that it is not worth £42 (plus shipping), which the brand does not offer to redeem even partially against a full bottle purchase (I know, it works for them, but I’m trying to be a voice of reasoning for others who are not in love with the brand).
If you are an Ormonde Jayne fan, as I am, and you have a sampling budget, I would suggest you took advantage of their current private sale*: until September 7th, this set is offered at £30, including free worldwide shipping (other sets are also on sale). These are generous 2 ml spray samples in a nice box. As far as sampling goes, not only you could – you probably often do do worse (at least, it’s true for me with those $4-$6 + tax + S&H 0.7 ml dabbers from Luckyscent and other similar places). And since it’s a very new collection, you should be able to partially recoup your losses would you decide to sell it after testing or offer it in a swap.
* If you are in the US and have a credit card that doesn’t take a fee for foreign currency transactions, check if their conversion rate is better than PayPal’s (true in my case – I used a Capital One card). Also, if for whatever reason the online checkout doesn’t work for you, contact the UK support directly (firstname.lastname@example.org).
Disclaimer: No affiliations whatsoever: I’m just a slightly grumpy customer of Ormonde Jayne (I paid the full price for the set!) and a happy customer of Capital One.
Images: my own