From the last week’s post:
TaraC: I am suspicious of lines like Derek Lam that launch a dozen scents at once with each one a different rainbow color. Definitely smacks of style over substance.
Undina: I’m suspicious of brands that launch a dozen of scents at once, whatever colors those are :)
Saturday Question #115:
How Many Perfumes Should A New Brand Release?
Leaving aside that the market is still oversaturated with new brands and perfumes (no pun intended) , if a new brand were to appear, in your opinion, how many perfumes should they come out with and why?
One eponymous of the brand? Two, one feminine one masculine? Three? Five?
My Answer
I am a “serial” tester: if I am interested in a brand, I feel an urge to test all perfumes. So, often I feel overwhelmed by the number of perfumes by a brand (not necessarily a new one), so I skip it altogether. As an example of such brands: Montale and Mancera. I approached the former but gave up after 5 or 6 samples (I found a couple I didn’t mind wearing from a decant). And I decided that I wouldn’t know where to start with the latter, so other than a cursory sniffing at a store, I’m completely ignorant of their offerings.
That brings me to the answer to my own question: I would say 3 if I can try them at a store (without getting a sample, it’ll be hard to properly test more) or 4-5 if I need to order samples online (it feels wasteful to pay for shipping of just 2-3 samples). After that, if I didn’t like those that I tried, I might never go back to the brand.
How about you?







