It’s a common practice these days for brands to run customers appreciation events and campaigns, such as loyalty programs, unexpected upgrades, special treats and customer spotlights. That gave me an idea for a series of posts to show my appreciation to some of my favorite brands.
Disclaimer: This is not a sponsored post in any form and it doesn’t contain affiliate links.
Atelier Cologne holds a special place both in my heart and in my collection: this is one of a few niche brands that I discovered on my own, without reading anything about it on one of the perfume blogs first.
In 2010, a year after the brand was created, while I was browsing around the perfume department of Neiman Marcus, a sales associate spotted my patiently waiting vSO and suggested him to try cologne from a new line they’d just got in the store – Atelier Cologne. I rushed to the rescue but it was too late: he liked it. I knew nothing about the brand – so instead of just dragging him to the safety of shoe department and explaining why “we” don’t buy this one I had to stop and check it out. Surprisingly, I liked it too. But I liked even more another one from the line. “Liked” as in “wanted my vSO to wear it.” He, in his turn, liked it too but not as much as his original pick.
We would have probably left the store with a new bottle but we couldn’t agree on the choice. But the SA could tell we were almost hooked, so two samples went home with us – Bois Blonds and Trèfle Pur – and I can’t remember any longer which one was my favorite.
Given time to test perfume without any pressure, we often realize that the initial infatuation was just that. And we feel relieved that we didn’t give in to the impulse buy. It wasn’t the case with Atelier Cologne’s perfumes. Within a month we were back to the store. We still couldn’t agree on which one was better so we bought both. And since then Oolang Infini, Orange Sanguine and Santal Carmin bottles as well as several decants have joined the first two.
Even though I like many of Atelier Cologne’s perfumes and consider them truly unisex, I rarely wear them myself: somehow in my mind they are my vSO’s perfumes. But since he likes them and his collection is much smaller than mine, I get to enjoy these perfumes probably more often than my own favorites.
While making great perfumes is important – and, in my opinion, Atelier Cologne succeeds in this area, what makes me appreciate the brand even more is their approach to business. For years many perfume enthusiasts, including me, have been constantly complaining about lack of bottle size variety. At some point with all those 100-ml-bottles-only offerings from niche brands we were almost tricked into thinking that a 50 ml bottle was a gift.
Atelier Cologne from the beginning offered two sizes – a 30 ml bottle for those of us who likes variety and 200 ml bottle for those who are ready to go steady with a favorite scent. Both bottles have a very nicely proportional shape and everything else in packaging is done with the highest degree attention to details – just as any luxury item should be. Later Atelier Cologne introduced a 100 ml bottle. Then they had different collections of 7 x 7.5 ml travel sprays, miniature discovery set of 5 x 5 ml splash bottles, and many other options – just look under Gift Boxes on their site. And you can buy any samples – a set of 24 x 2ml samples for $30 or individual samples for $3 each (both including S&H). There is just no good reason not to try their perfumes.
Also in the U.S. (I don’t know if there is anything like that in Europe – please share in comments if you know) Sephora offers many of the perfumes from the line as individual 7.5 ml sprays, 2, 4 or 7 bottles sets – some of them spray, some splash and many other combinations.
I really appreciate that Atelier Cologne chose to be accessible and to promote good perfumes to wider audience. I’m glad they didn’t stay high-end department stores exclusive. And I like that they chose such a model in which I do not have to commit to using one – even the most great – perfume for the next couple of years.
That’s why I – and obviously many other loyal customers – have voted for Atelier Cologne to receive The Start-Up of the Year, EY award (and they did!).
No matter where you live, you have a chance to win $200 participating in their contest #MomentInABottle (see on FB or on Instagram). The moment I chose: Rusty “helping” me to make the best possible composition for the photo of my favorite perfumes.