Hey Posse, Caron is owned by Cattleya Finance since 2018. It seems they have been taking stock and getting a feel for the company before launching anything new. It’s so interesting that they chose to market their first new outing to the boys. Needless to say, this is actually a unisex fragrance, it has facets from both major genders playing fields and melds them seamlessly. It could easily have been marketed to ALL genders. Interesting also that the name they chose has echoes of other Carons: N’Aimez Que Moi (1917) and Aimez-Moi (1996). The moment I read that this was coming I organised a split here in Australia and sent to Paris for two bottles. One I would keep and the other my very dear buddy Scotty would get, after we had split off the required amounts.
Aimez-Moi Comme Je Suis by Caron 2020
Parfumo gives these featured accords:
Grapefruit, Ginger, Haitian vetiver, Hazelnut
The new bottle style has a hefty weight, the cap is metal, and the name plate is a pressed metal plate. It feels like an expensive and impressive production. The dark chrome finish is very nice, a retro modernity. I can easily imagine single perfume owners displaying this one Aimez-Moi Comme Je Suis bottle proudly. Caron is also steeped in history but not one of the brands that shouts itself from the rooftops, that should appeal the the sort of clientele that lives like that. I’m thinking it will make very nice gifting, especially for someone who takes pride in themselves but in a cool, laid back kind of way.
How does it smell?
Initially I’m hit with a spicy woodsiness. It’s that fabulous fresh citrus cold water style but here it is washing over cool dark woods with a scorched nutty style backdrop. The ginger then zings into action and suddenly the fragrance warms through and becomes a happy non gourmand footy adventure. Do you know that sugared ginger that you buy by itself or chocolate encased? This ginger is like that, sweet and tangy. I know they aren’t mentioned but I smell resins, like elemi and maybe even frankincense. That vetiver is dry grassy (but not hay) and has a light salt tinge. The fragrance has hit is heart and chugs along merrily for hours. It doesn’t exactly change much after here but if you find yourself busy and forget the fragrance it will snap you to attention every now and then, reminding you how gorgeous and different it is. Seriously, I can’t think of anything else that comes even near it in my collection.
Aimez-Moi Comme Je Suis is good. Better than so much else being released right now and very competitively priced. I think we might be seeing a new era of Caron ion top. Fingers crossed eh?
Does it sound like you?
It doesn’t sound like me but it does sound like I’d find it pretty sexy on someone else. That candied goner note is a nice twist. Good to hear your blind purchase was a successful one.
it is funny how the name seems like an amalgam of older Caron perfumes.
Yeah, the ginger really zings.
Seems silly to me that they are reusing and amalgamating names, must be some marketing idea.
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Caron is one of my fave houses. I don’t want them to change. This sounds terrible to me, and I hate that bottle. Looks like everyone else now. Lost in a sea of mediocrity.
Yeah, it’s sad when our great loves have to revolutionise.
I’m sure if they remained profitable they’d not have to move into the future. Sadly they’ve apparently been losing money like crazy. Change or die time.
I don’t understand why you are so against the bottle. It’s only a minor update on the traditional mens style bottle with a cool metal plate added.
Do you have plenty of the old Caron?
I know that I’m missing out, but somehow Caron is a brand with which I’m barely familiar. I tried just a couple of their perfumes so far. And since none of them won me over, not having an easy access to testing the brand at a store, I’ve never pursued it.
I’m glad you got it: I think that the chase itself adds to the enjoyment if perfume proves to be to your liking.
Surprising Caron has remained elusive for you. Which have you tried, out of interest?
How well you know me! The chase is where my heart lies.
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Not sure I’d care for this latest release, but I loved the other two Aimez scents with similar names and used to get very confused between them! Enjoy your new bottle.
Did the previous Acmes smell much alike?
I think they did, but my memory is fuzzy, like the powdery perfumes themselves!
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I’m very curious about this. I love the Caron ‘Holy Trinity’ (CPUH, 3e Homme and Yatagan) and wear them regularly; though neither was my cup of tea personally, I was very impressed by the quality and thought that were put into both l’Anarchiste and Pour un Homme Sport — each is unusual but highly wearable and a delight to experience. This is the first time Jean Jacques has worked for Caron as far as I know… Before this, in what now appears to have been kind of an interregnum between Caron’s sale by their previous owners, the Alès Group, and their purchase by the Rothschilds, William Fraysse, the son of the previous house nose, gave us the very appealing PuH Sport with its unlikely but lovely ambergris base. Aimez-Moi Comme Je Suis is a great name, paying homage as it does to two historical Caron fragrances (Aimez Moi and N’Aimez Que Moi) while also perhaps recalling that well-worn Jacques Prévert poem, “Je Suis Comme Je Suis.” It sounds to me like the ginger, grapefruit and hazelnut notes are being used as logical extensions of vetiver’s tangy & bitter freshness and milky nuttiness? I’ve often fondly wished this house made a vetiver-centered fragrance. Fingers crossed that the new nose and ownership preserve as high standards for materials, blending and invention as we have been lucky enough to enjoy up until now. Even reformulated, the Caron masculines are treasures without which the perfume world (and my medicine cabinet) would be a much lonelier place.
I actually don’t see the name as just a retread… I think that, given the conspicuous effort to relaunch the house, alluding to older compositions respectfully is a nice way to remind people of its deep heritage…At least it is indirect. This seems so much more subtle, in terms of marketing language at least, than Dior’s simply buying out/stealing the name ‘Joy’ from Patou for an entirely new composition or producing a fragrance like ‘Sauvage’ that bears no noticeable internal reference (notes, structure, etc) to Eau Sauvage, to say nothing of something called ‘Dior Homme 2021’ has no meaningful resemblance (not an extension, not an homage or an echo or a creatively adventurous rethink) of Dior Homme… I hate to sound brutal, but I think of the latter examples as ‘gaslighting marketing’, somehow insisting to a consumer that, despite all evidence, one thing and another thing are the same, and applying the lesson with a mass-market ethos.
Let’s hope it’s a hit and gets to Canada fast!
Thanks for the walk down Caron lane. You know your stuff.
Yes, LVMH is naughty. A voracious behemoth. It would make sense if their Joy was special, but it is unendingly banal and derivative. Pretty but limp.