Hey Posse, Caron is owned by Cattleya Finance since 2018. It seems they have been taking stock and getting a feel for the company before launching anything new. It’s so interesting that they chose to market their first new outing to the boys. Needless to say, this is actually a unisex fragrance, it has facets from both major genders playing fields and melds them seamlessly. It could easily have been marketed to ALL genders. Interesting also that the name they chose has echoes of other Carons: N’Aimez Que Moi (1917) and Aimez-Moi (1996). The moment I read that this was coming I organised a split here in Australia and sent to Paris for two bottles. One I would keep and the other my very dear buddy Scotty would get, after we had split off the required amounts.