Since my first Single Note Exploration post about lily of the valley perfumes five years ago, I weren’t exploring the note much: the rumor about Malle’s possible venture into featuring this note in his next creation proved to be just that – rumor. Instead, he released magnolia perfume and sold the brand (not sure, in which order).
Back then I had three perfumes in the “Lily of the Valley I Loved” category.
I still wear my favorite Dior Diorissimo – not as often as it deserves but then I do not wear any of my perfumes too often.
Instead of a mini bottle that I thought of buying, I got a full bottle of Lily of the Valley by Penhaligon’s (thanks to a kind friend).
Even though I liked Guerlain Muguet and was contemplating getting a decant, later I realized that perfume itself, though nice, wasn’t what was driving the price. The main part of it comes from the unique, limited edition bottle. And I was admiring from afar yearly updates of those bottles but I decided that paying the proportionate price for juice without getting at least a chip off that bottle just wouldn’t make much sense.
Last year, when I read that Thierry Wasser created a new perfume for 2016 LE of Muguet, I was mildly curious – but never got around to trying it. This year, when I saw the announcement for the new edition, I’ve got a strange reaction: I felt offended.
Perfume prices went up significantly in the recent years: what was labeled as an “aspirational price” in 2010, became a mundane reality of new releases today. Guerlain, on the other hand, kept their limited edition perfume at the same price point all these years – around $500, give or take, dependent on the Euro rate, which isn’t cheap if you were to think about what goes into its production. It is Eau de Toilette – so about 10% of aromatic compounds, main of which, lily of the valley, is not even something that can be sourced naturally – it is a chemical compound. All of that was secondary while Guerlain was producing a limited number of special collectors bottles of that concoction: even if one wears that perfume as a signature scent, I doubt 125 ml of it will be gone in a year, in time for the next bottle, so, most likely, people were buying it not really for the juice itself.
Muguet 2017 was launched in a differently colored but otherwise same bottle, in which they’d previously launched their perfume sprays for lingerie and wool/cashmere. They through in some “pristine white bells fashioned by the Maison Legeron are meticulously hand-embroidered by the Atelier and embellished with a fine, golden-beaded leaf.” But the result still looks much cheaper than their previous creations for this “special” perfume. We’ll never know, but I would be really curious to know how the sales of this year’s LE fares compared to other years. For one, I’m not even tempted.
Today, for the May 1st, I’m wearing Penhaligon’s Lily of the Valley. Its ribbon is not as impressive and definitely not hand-anything. Its original price is, in my opinion, still too high for what it is. But it is light, spring-like, very uncomplicated and believable lily of the valley perfume. And it can be had almost for a song from discounters.
Images: All but the last one – my own (I re-used pictures of Rusty from the previous post – just in case you haven’t seen them before); the last one – from FragranceNet (they have a really good price for this perfume – no affiliation).