A while ago I did a post on several perfumes’ performance under extreme temperatures. As posting a picture from my Bikram yoga studio was out of question, I used a shot of Kathleen Turner from Body Heat (and mentioned her in the post). Since then different combinations of “Kathleen Turner “, “hot” and “body” brought to my blog more than six hundred visitors – just twice less than my blog’s traffic from the word “perfume” among the search terms, which is ironic since it is a perfume blog. And, as I checked out, not a single visitor came to Undina’s Looking Glass by searching for “Serge Lutens” or “Boxeuses”, both of which were mentioned (and tagged!) in the same post with the hot actress named above.
It’s not my attempt to improve my search engine ratings or attract more visitors (I’m not sure if I got even a single returning reader from native search traffic) but rather a quest to improve the balance of these search terms out there that I influenced unintentionally.
Have you ever tried explaining to somebody who has almost no understanding in something that you know well why it takes exactly the amount of time you say it will and can’t be done twice faster? I do not write much about my day job on my blog but to give you a better idea of how I felt I want to mention that it’s a technology-related job in a non-technological company.
Last twelve months were extremely busy and stressful for me: we were working on a big project. It started with a series of meetings during which I had to fight for the realistic schedule. Preparing to those meetings was nerve-wracking: I knew the project would be a much more complex than my audience could comprehend or was willing to acknowledge; I knew they would be pushing for a shorter cycle and expecting an enthusiastic “Yes, we can” but I just couldn’t promise them something that wasn’t achievable.
One morning while dressing up for the Big Meeting I tried to choose what perfume to wear. Normally I would wear something discreet (e.g. Chanel No 19 parfum) but I knew that meeting would be a fight. Boxeuses! I do not wear perfumes as mood enhancers, I consider them ornamental. But in this case the name itself made me smile: it fit just perfectly!
I’m not sure what it was – a combination of the birch tar smokiness and dark fruit sweetness, an extra smile I got from the perfume name or my brilliantly performed presentation but I won that round and my schedule was approved.
Since then Boxeuses by Serge Lutens became my perfume for tough meetings. With that complex project my technical group was right on schedule while the data group, the manager of which was one of those pushing for unrealistic deadlines, spent extra seven weeks after that finishing their part. It took me a small-decant-worth number of unpleasant meetings and a lot of efforts.
The year isn’t over yet and it looks like I’ll need to consider either changing my job or buying a bottle of Boxeuses…
Images: Women boxing on a roof, 1938 – I’m not sure who is the author, but here I found the best information about it; perfume – hajussuri (from whom I also received the decant that got me through this year – thank you!)