As I was updating My Perfume Portrait I looked closer at my favorite perfumes from the brands prospective.
In my pre-perfumista life I didn’t even think about brands. I would try all new mainstream perfumes, no matter who’d created them, choose those I wanted to get immediately and those for which I would wait to buy online discounted. Over years I wore Dior, Givenchy, Yves Rocher, Elizabeth Arden and YSL. I might have owned a couple of perfumes from the same brand at the same time but I’m not sure.
The first brand I recognized as such was Jo Malone. I can’t say that all of their perfumes immediately became my favorites but I kept finding more and more perfumes I liked and wanted to wear. Even today Jo Malone’s perfumes dominate my collection with at least 2:1 ratio to any other most popular brands.
But while the number of bottles might be a sufficient condition to qualify a brand as “my“, it’s not a necessary one. Taking into the account prices of modern niche perfumes as well as bottle sizes and the size of my collection, a couple of samples or a small decant sometimes is all I need to enjoy the perfume I like. And sometimes I simply have the feeling that the brand is just right for me.
Do you remember how it was for you in the beginning? For me it was an enormous amount of information – names, notes, perfumers and brands. The first brand I consciously approached three years ago, when I was just starting my voyage into the unknown world of niche perfumery, was Amouage. My first samples order consisted of seven perfumes from the brand; five of them were hits. Amouage is one of “my” brands ever since – even though I can’t add all the perfumes I like to my collection as full bottles.
Among other brands that I consider in the same category (not counting new(er) brands with less than five perfumes in the line) are Ormonde Jayne, Annick Goutal, Atelier Cologne, Tom Ford, Chanel and Dior (exclusive lines from the last two). I do not love or want to wear all of the perfumes from these lines but on average these brands create more perfumes that I (at least) like. These are “my” brands.
On the other end of spectrum there are brands, work of which I respect, find interesting and sometimes even love but in general I feel like those brands are “not my.” By Kilian, Guerlain, Tauer Perfumes, Serge Lutens or Frederic Malle are good examples of such brands. Even though I own several bottles and decants from all these brands, their perfumes don’t work for me more often than they do.
If you were to name just two brands – one that is totally you and one that mostly leaves you cold – what would those be?
Images: my own