Does Good Packaging Make the Perfume?

Clothes make the man. Naked people have little or no influence.
Mark Twain

Ukiyo-e, shodō, ikebana, kimono, kabuki… I do not dislike culture of Japan, but I reject the awe some Europeans and Americans have towards it: yes, it is different and has interesting aspects. But by the same token as I do not think that being different means “inferior,” it doesn’t mean “superior” either. It is just different. So, usually I instinctively stay away from anything artificially Japonesque (I must admit, though, that I love California roll sushi that have nothing to do with traditional Japanese food).

Unrelated, I am usually skeptical when brands launch new sub-brands or lines under different names in parallel to their main brand: I see it as a plot to trick consumers into buying more because it’s something new and different.

So, how did it happen that I bought (!) a sample set from Floraiku – an “inspired by Japanese culture, traditions and ceremonies and named after haiku poetry” (©Fragrantica) brand created by the founders of Memo Paris?

In my defense, I can say that I was “vulnerable”: soon after my In the Search for the Perfect Magnolia post, I bought Magnolia Grandiflora Michel by Grandiflora – perfume that I found the most interesting during my magnolia note exploration quest. And, as much as I liked perfume itself, I thought that the bottle was hideous. The paper label looked extremely cheap, and today it seems to be pilling off that not even a year-old bottle. Which reminded me of new design for L’Artisan’s bottles that I saw recently at a department store: the testers were still probably half-full, but those paper labels were already in a dismal state. I have never seen anything like that happening to the original L’Artisan packaging. Greed is ugly.

So, while I was lamenting poor packaging of some nice niche brands, I read Cynthia’s (The Fragrant Journey) review of Floraiku set. I was curious about the line even before, but Cynthia’s praises for the presentation did it for me, and within days I placed my order.

 

Floraiku Sample Set

 

My impressions? Floraiku set is very beautiful, with a lot of attention to details. I’m not sure about names: I don’t like “I-s” and “My-s” in perfume names, so five out of 11 names using that form … is a little too personal. And most of the names seem not to have any connection to the notes used to compose them. I See the Clouds Go By featuring black currant leaves, cherry blossom and white musk – really? OK, maybe if I were to lay down in some garden watching the sky… though, when those cherries blossom, I would get cold quickly laying down.

I know that those note pyramids have very vague connection to what actually goes into those 15-20% of a volume of any given perfume. So I’d be fine with a brand not revealing the notes at all or giving just a general impression for the scent. But listing three notes?! Are they paying royalties to creators per an officially published note? At $350 for the set (50 ml full bottle plus 10 ml travel spray) I feel cheated.

I also do not care for pretend haiku. Actually, I’m not a big fan of haiku per se. I assume they sound better in Japanese, but English attempts usually rather perplex me: why to bother? It’s not poetry… But even more I’m annoyed by pseudo-haiku that do not even follow the formal rules of constructing those mini poems. And all that after naming the brand Floraiku!

The owl is watching
twilight
between two trees

Maybe if to think of them as of an abstract mood-setting description for these perfumes, they are not awful.

But what about the most important aspect – perfumes themselves?

You should read mentioned above Cynthia’s post for more detailed review on these perfumes. As for my impressions, Sound of a Ricochet and Cricket Song are my favorites, which isn’t surprising since they are oriental vanilla and floral (magnolia) woody musk respectively – and I usually like those. Three more – Sleeping on the Roof, Moon and I and My Shadow on the Wall I could probably wear. The remaining six – One Umbrella for Two, I Am Coming Home, I See the Clouds Go By, First Dream of the Year, My Love Has Color of the Night and Between Two Trees – are not something that I find interesting (though, none of them is unpleasant).

 

Floraiku Sample Set

 

Will any of these join my collection? Not unless I come across them at 70% off. I’m not discussing merits of selling these at $350 for 60 ml, it’s just that for me none of them is even close to be worth that price.

But I can wholeheartedly recommend getting the sample set because it is perfect for testing: it will be interesting to try the line, it’s aesthetically pleasing, none of the perfumes is challenging in any way, and, most likely, with any of them you won’t be tempted to get more than a 10 ml travel spray (which can be bought separately).

Eden Square (no affiliation, but I successfully ordered once from them – not this set though) offers the set for $25 + $5 S&H in the US (and you can get 10% off if you sign up for their newsletter).

 

Rusty and Floraiku Sample Set

Images: my own