Jul et Mad Love Dose

 

In January I ended my, very favorable review of Jul et Mad‘s Amour de Palazzo with the following passage:

My only complaint about Amour de Palazzo and the brand in general is that it’s only available in one size (50 ml beautiful bottle + 7 ml refillable travel atomizer that is also very nice). Most perfumistas (read – those who will know about the brand and are potential customers) do not need 50 ml of almost any perfume. We will be fine: we’ll do splits. But I think the brand might benefit from selling smaller sizes – even if those will be more expensive per ml than a bigger bottle.

I’m happy to report that starting today small 5 ml bottles of all three perfumes by Jul et Mad – Stilettos on Lex, Terrasse à St-Germain and Amour de Palazzo – are available for purchase from the brand’s website. These perfumes come in beautiful small bottles and boxes in Extrait de Parfum concentration.
The price of each is 22.50 € / $ 29 (including delivery).

Love Dose Palazzo 

Image: provided by Jul et Mad

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For Every Occasion: Jul et Mad Amour de Palazzo

 

Ross: All right, Monica categorizes her towels. How many categories are there?
Joey: Everyday use.
Chandler: Fancy.
Joey: Guest.
Chandler: Fancy guest.
Ross: Two seconds…
Joey: Uh, eleven!
Ross: Eleven. Unbelievable. Eleven is correct.
.
TV show Friends, Episode 4.12

 

I’m not sure from whom I got it – maybe it was my grandmother since mom has never been like that – but as long I remember myself I always put things into categories. For many years I had Work Clothes, Weekend Wear, Evening Attire and some smaller categories in between (e.g. Tropical Vacation Wardrobe).

Tropical Vacation Wardrobe

Usually those categories didn’t intersect: to the office I would wear mostly suits (not because it was required but because I liked to); my party clothes were very dressy and my weekend-running-errands clothes were something comfortable and not demanding. As you can imagine, there wasn’t much ground for a crossover between categories.

Over years I noticed that the most willingly I would be buying clothes for going out. It was much easier to justify spending money on a beautiful cocktail dress or a dressy “dry clean only” blouse than on a sweater or a top I would wear while shopping or going for a walk in the city. The irony is that I don’t have that many occasions to wear my nice clothes. But when you have something hanging in your closet for years, even though you’ve worn it on counted occasions, you still feel it is old and want to buy something new.

My perfume collection follows the same trail: I have a group of perfumes that I never wear to work; I consider them my “special occasions wear,” and I feel more inclined to buy those. The problem is that my life doesn’t consist of those special occasions in the proportion to the number of perfumes designated for that purpose.

To give you an idea, my dress-up perfumes are Amouage Ubar, Gold and Memoir; Ormonde Jayne Ta’if, Guerlain Cruel Gardenia, Puredistance Antonia or Frederic Malle Portrait of a Lady. And daily perfumes are Jo Malone (almost anything), Annick Goutal Petite Cherie, Prada Infusion d’Iris or Byredo La Tulipe.

Jean Paul Gautier Mermaid Dress

Once I realized I had that attitude problem with my wardrobe, I started shifting the shopping emphasis from the for-when-the-Queen-comes-to-dinner to I-wouldn’t-mind-meeting-my-most-judgmental-girlfriend-now apparel. I’m just in the beginning of my transformation but I hope I’m heading there.

But while with evening gowns and my day-to-day life I have just one choice: not to buy … more than two of them for each occasion I actually get to wear them, with perfumes it’s slightly different. I can either persuade myself to wear my “dressy” perfumes more often, or I can start buying those perfumes I think are appropriate to wear without a Royal Presence.

Or I can wear Amour de Palazzo by Jul et Mad.

Amour de Palazzo by Jul et Mad – created in 2012 by Dorothée Piot and Maison Robertet, notes include pepper, cloves, ginger, nutmeg, absolute of violette, Atlas cedarwood, leather, Indonesian patchouli, labdanum, musk, oud, amber, papyrus and animal castoreum.

I discovered this perfume during my visit to MinNY last year (see my “New York, New York, it’s a wonderful town!”). I mentioned in the post that I liked Amour de Palazzo but didn’t get a sample of it. Soon after that I got a very kind offer from Madalina Stoica, the brand’s co-owner, to send me a travel spray of this perfume. Not for the review, just because.

Jul et Mad Amour De Palazzo

Amour de Palazzo is an amazing perfume. It is both very pronounced and discreet at the same time. It is rich but not loud. It is luxurious but not bling-y. I’m not a huge agarwood fan but in this perfume it’s just in the right dose for me. When I wear it I feel as if I’m wearing the most delicate silk lingerie and it doesn’t really matter if it’s under a sheath dress or jeans and a chunky sweater (but the latter of a very good quality, of course – my imaginary friend might be very judgmental).

My only complaint about Amour de Palazzo and the brand in general is that it’s only available in one size (50 ml beautiful bottle + 7 ml refillable travel atomizer that is also very nice). Most perfumistas (read – those who will know about the brand and are potential customers) do not need 50 ml of almost any perfume. We will be fine: we’ll do splits. But I think the brand might benefit from selling smaller sizes – even if those will be more expensive per ml than a bigger bottle.

 

Images: my own.

Update: Jul et Mad introduced two new sizes for their perfumes – 5 ml and 20 ml bottles. Both are extremely cute. Bravo!