Now that I know how many of my readers perceive the acronym B&M, I’m being cautious and spelling it out.
Saturday Question #179:
What Is Your Favorite Local Brick-and-Mortar Perfume Store?
The question is not about Harrods or Luckyscent (unless you live nearby and visit them at least a couple of times a year). I’m curious about your local “go-to” place. Where do you go to smell something new without paying for it? It doesn’t have to be a niche store, but just any place where you know you’ll try something you haven’t tried before.
Do you ever buy perfumes there?
My Answer
For many years, Barney’s San Francisco was that place for me. They carried many niche brands that weren’t available elsewhere – Serge Lutens, L’Artisan, Le Labo, Frederic Malle and many others. After its closing, Neiman Marcus in San Francisco became my favorite: they didn’t have that many niche brands, but they carried many “boutique” lines for Guerlain and Dior, as well as some other popular brands – Memo, Acqua di Parma, Perris Monte Carlo and others. These are not my favorite brands, so even though the Neiman Marcus store that is closer to me doesn’t carry the same variety of brands, a shorter trip combined with free parking made it a more appealing option.
But this week, I discovered a new favorite: ZGO Perfumery in San Francisco. I knew about that store for years and even bought some samples and Mariage Freres teas from them, but I’ve never visited it before. But earlier this week, I decided to investigate that store when I took a day off to run some errands in San Francisco that couldn’t be done over a weekend.
I loved it! A welcoming atmosphere, friendly salespeople and a wide selection of niche brands. It was a slow day, and I spent there more than an hour figuring out first what I wanted to smell on paper and then which samples I wanted to buy. I chatted with two sales assistants (not at the same time) – they were, as I said, friendly, knowledgeable and absolutely not pushy. I went through dozens (if not hundreds) of perfume bottles, carefully deciding which ones would get a nozzle sniff, which would make their way onto a paper strip, and which remain in place getting just a glance.
While from their website you can buy any number of samples, in the store they usually allow 3 samples ($5 for a 1 ml spray sample). But an above-mentioned slow day and all that, so I left with 5 samples of perfumes that I liked enough to want to try on my skin (and pay for it). I will do a separate post about them once I spend time wearing each one, but in general, I think it was a successful trip (and the parking, if you can find it, is free, which feels like a special treat when you visit San Francisco). The one that I decided to wear from the tester bottle instead of asking to buy one more sample was Atelier Materi Iris Ebene. It was a big mistake! I liked it a lot. So now I’ll have to get a sample of it anyway!
I rarely buy perfumes from brick-and-mortar stores because I rarely feel the urge to buy something on the spot. And when I know what I want, I usually try to find, if not a deal, then at least a GWP or some other incentive to spend money. But if I am ever on the market for a brand that doesn’t do sales, I will definitely go to ZGO Perfumery.
How about you?






