How is your summer going? Is it hot now where you live? Do you spend more time outside these days? I hope you’re still around to participate in this week’s Saturday Question.
Saturday Question #173:
An Ambassador of What Brand Would You Like to be?
I know that none of us is influential enough to be even considered for this role for any of the brands, either upcoming or well established. But just as a mental exercise, if you were given such an opportunity, an ambassador of what brand would you like to be?
My Answer
Our weather is almost perfect: it’s not going to be above 27C/80F for the next 10 days, and as soon as our hot summer sun goes down, the temperature drops, and 15 degrees difference between the hottest and the coolest temperature of the day is great to cool off everything around.
When I came up with this question, I thought that it would be hard for me to choose a brand. But as I went through the list of all of my favorite perfumes, I realized that there were just 3 brands that I love enough to consider for such an important commitment. I do not want to “take” it from you, so I won’t name the contenders (I’ll chime in if anyone mentions my two “runner ups”). The brand I chose is Amouage. Even though my biggest loves from the brand are from their earlier years, I still find their perfumes interesting and try to test everything they release (when I’m not on “no-buy,” of course). And with each next perfume they create, I hope for the next Ubar, Gold, Dia or Lyric. And not only I like many of their perfumes and aesthetics, last year on Instagram they did a series where they presented people who worked on their perfumes. Not a creative director or a perfumer, but regular workers – the woman who glues golden seals on the flacons, the man who oversees the maturation and maceration of concentrates and others. I remember thinking that it was a clever campaign.
How about you?




