If you’ve been in this game for at least 7-8 years, you probably still remember times when everyone was talking about a new release from L’Artisan Parfumeur, Serge Lutens‘ releases were expected with growing anxiety, and the next Le Labo‘s City Exclusives would cause growling amongst anxious perfumistas who couldn’t figure out how to get a hold of it. Several more names were in the same camp back then: Frederic Malle, Amouage, Parfum d’Empire and Parfums De Nicolai. But what about now?
Saturday Question #73:
What Perfume Brands Are Popular Now?
It’s not a question of which perfume brands you like and still follow, but rather which brands you think are still more popular than the rest among people who consider themselves perfumistas? What names do you hear more often than others? What do you attribute it to?
With the avalanche of new brands and releases from both new and established brands, as well as the decline of the popularity of the written word in the last years, it seems like perfumistas’ interests are scattered all over. As I watch NST’s split meets, I see that people are mostly splitting old favorites – Chanel, Guerlain, Hermes and, yes, Serge Lutens. But I see much less newer brands. And in the daily SOTD threads whenever anybody mentions new perfumes or lines, those comments don’t collect too many reactions.
I tried to think on the answer to my question. If not to count big names that are talked about more not in the last place because of their accessibility: it is much easier to get to try new perfumes by Chanel, Tom Ford, Diptyque, Jo Malone or even By Kilian than by any of the smaller niche brands.
But if I had to name at least one smaller niche brand that still gathers a lot of interest, I’d say that it is Zoologist Perfumes. Personally, I do not like this brand: I don’t like the name of the brand and perfumes; I don’t like the packaging; I hated one perfume from it that I tried on skin, and I was indifferent to several more that I sniffed at a store. But whenever a new one is released, I see others discussing it and getting samples to try. I think that, in addition to making perfumes that people like, this brand doesn’t charge the super-luxury level prices, and they have samples and travel sprays.
I can think of a couple more brands, but I’ll leave them to you to name.