Last week when Portia posted about the most worn L’Artisan Parfumeur perfumes, I noticed that several commenters mentioned that they started their niche perfume stage of the hobby from that brand. That’s why I decided to run it as a formal Saturday Question.
Saturday Question #62:
What Was Your Starter Brand?
Many of us came to this hobby through the years of using 1-2-5 (or more) “OTC” perfumes at a time. But then there was a moment when we discovered niche perfumes. And usually the next step would be hunting for samples of perfumes from that brand and, more often than not, becoming a lifelong fan of the brand.
So, it would be interesting to know whether it happened this way for you and, if yes, what was the brand and whether you still love and wear it.
Formally, I could have named Jo Malone as such a brand since back 15+ years ago it was still kind of niche-ish brand, and the only place I could try it was at a local Neiman Marcus, to which I didn’t dare to go for a long time (unless accompanied by a family member visiting from another state where she worked at NM). The fact that back then they didn’t accept any credit cards but their own wasn’t helping either. Only later, when they started accepting all American Express cards, I remember venturing into the store to pick up a bottle of Jo Malone’s perfume, fearlessly presenting my Costco AmEx card to a quite snobbish SA.
I think Jo Malone is still the most represented brand in my collection. I still like and wear perfumes that I own, and whenever I can I check out their latest releases. But these days I rarely like any of them enough to buy.
But the true niche brand – something that I’ve never seen or even heard of before and then got to investigate – was Amouage. After reading multiple reviews, I bought a set of five 1 ml vials from Aedes de Venustas – and that was a beginning of long relationships with the brand.
I love, own and wear several Amouage perfumes (to name a few, Gold, Dia, Lyric and Memoir), and having been given a choice of getting perfumes just from one brand for the rest of my life, I would have been really torn between Amouage and Ormonde Jayne, with probably Amouage winning because of Gold that reminds me a lot of my most favorite perfumes of all times – Lancome Climat (I’m just not sure that these days I would be able to settle on one perfume, even if it’s my number one, but I wouldn’t be able to choose too many alternatives from Lancome – that’s why it wouldn’t have been a contender in that cruel hypothetical choosing game).
But as to Amouage newer perfumes… I should probably do a separate post about it. Soon.