Do you know how many countries are there in the World? 195. I had to look up the exact number, I didn’t remember off the top of my head.
Without using Internet or consulting your records, brands from how many countries can you recall? I did that exercise and came up with 11. I know that I have more in my perfume database (I checked: as of today – 22), I just couldn’t think of them.
I did that counting just recently but even before that I was wondering what was the state of the perfume industry (or whether it even existed) in those countries, about which we do not usually hear in perfume news. Those thoughts were at least partially responsible for my interest when I read about the upcoming release of perfumes from the Argentinian brand FRASSAÏ: until then I hadn’t tried any perfumes from this country.
Since I was following their ad campaign that was building up interest for the upcoming launch, I caught the newsletter that offered to request free samples. I did.
FRASSAÏ debuted this November with, as it became customary, the collection of three perfumes.
BLONDINE – Floral Musky Gourmand, created by Yann Vasnier, includes notes (according to the brand’s website): Green mandarin, Pear Leaves, Salted Butter Caramel, Tiger Lily, Ashok flower, Cocoa, Tonka beans, Castoreum, and Blond Musks. Perfume was inspired by the early last century’s French fairy tale.
Testing Blondine was a strange experience for me: I don’t think I got the same result twice, and I’m not sure what influenced my perception of this perfume. The very first time I had an immediate association with a couple of Parfumerie Generale’s woodsy gourmands, but the next time when I tried Blondine in parallel with those, the “gourmand” part completely escaped me and instead perfume came out very floral. On the next go-round Blondine had more wood with some non-gourmand sweetness.
Blondine is a nice scent for those who prefer their perfumes to stay close to skin. The more you try it, the more it grows on you but I’m not sure I would recognize it if smelled blind.
TIAN DI – Woody Oriental, created by Olivier Gillotin, includes notes: Ginger, Galbanum, Star Anise, Olibanum, Peach Elixir, Red Chrysanthemum, Orris, Sandalwood, Chinese Incense and Tonkin Musk.
Tian Di’s story plays on elements of Chinese mythology (peach tree, a cosmic ladder that connects heaven and earth, which bears fruit once every 3000 years, the scent of which grants immortality).
I’m not objective with this perfume since I really dislike peach note in perfumes – and it is definitely present in perfume and not just in the list of notes.
VERANO PORTEÑO – Floral Chypre, created by Rodrigo Flores-Roux, includes notes: Calabrian Bergamot, Cardamom, Clementine essence, Sicilian Cedrat, Southern Magnolia, Imperial Jasmine, Alhelí Vetyver, Ambrette Seed and Argentine Maté.
Verano Porteño supposedly evokes summer streets of Buenos Aires filled with the aroma of blooming jasmine.
While testing Verano Porteño, I had a strong feeling that I knew that scent. After some investigation I pinpointed my scent memory – By Kilian Love & Tears. Smelling them side-by-side, even I can see some dissimilarities, and I’m sure that people whose nose is better “tuned” might find them even less similar but I know that smelling Verano Porteño and Love & Tears separately I would most likely confuse one for the other. I also want to share with you a curious coincidence: Kilian started as a perfume brand and ventured into scented jewelry; and FRASSAÏ did it the other way around.
All in all, in my opinion, this whole enterprise looks rather like jumping on the bandwagon of the growing perfume market than genuine love of perfumes. With stories all over the place and three hired guns French perfumers, I did not get an impression that the brand actually had anything new or interesting to say. There is nothing wrong with running business and earning money, and these perfumes are better than current average mainstream launches, so I would rather people wear these three (even the one with peach). This brand also does a good job providing customers with fair choices that would allow them to decide whether they like these perfumes: before committing to a full bottle (I can’t find the size on the site or on the cards sent with samples), you can buy very reasonably priced samples set, individual roller-ball small bottles or a set of all three.
Images: my own