Last Sunday, July 8th, I spent the day at the First Artisan Fragrance Salon in San Francisco. You’ve probably read something about it already so just to recap: twenty artisan perfume companies presented their perfumes at the Gallery 4N5. There were also wine and chocolate tasting as well as some talks and presentations.
In the next couple of weeks I’ll try to write more about some of my personal discoveries at this Salon but I want to share with you pictures of those stands that I managed to take before there were too many people. Keep in mind that pictures on walls were a part of the Gallery decor and participants weren’t allowed to change those. Notice how perfectly some of the stands and art came together. I’m not sure if there was any special thinking behind those designations or if they just happen to come together by chance but some of them really played out. Click on pictures to see more details.
Both Yosh (above) and Sonoma Scent Studio (below) found an elegant solution to the over-perfuming the small space: pre-sprayed glass containers. I really like the idea because in addition to the benefit mentioned there are multiple others: you do not need to remember which paper strip you sprayed with each perfume (which is even harder if you were given a blotter sprayed by a perfumer); you can revisit scents multiple times without trying to juggle those multiple paper strips and, finally, if you didn’t like the scent you do not need to decide if it’s polite to discard it right there, in front of a perfumer/presenter, or if you have to take it with you.
Many people were disappointed that Laurie Erickson, the nose behind Sonoma Scent Studio, couldn’t attend the event. On the positive side, there was her newest addition to the line Forest Walk and the stand looked very elegant.
Artemisia Natural Perfume, perfumer Lisa Fong
For a while I was considering one of Artemisia‘s perfumes – Ondine because of the name (it means the same as Undina, just a different spelling) but I’m not too good with all-natural perfumes, usually they don’t work for me. I should have probably bought a sample (though now I cannot remember if this table offered any for sale) but I was so overwhelmed with everything that I wasn’t thinking straight.
Ineke, perfumer Ineke Rühland
Ineke had a very nice spot and they decorated it just perfectly. Do you see the stack of sample sets on the left? They were all sold out quickly. On the off-chance somebody doesn’t know that, this is one of the best discovery sets out there: for $25 including shipping you’re getting the cutest box with seven 2 ml individually wrapped samples and that price is redeemable for a purchase of a full bottle.
Probably half of all participants didn’t have any samples for sale and I think it’s a mistake. I understand that for a small company it might be prohibitively expensive to give away samples and I didn’t expect them to do that. But it’s also hard to expect that people who have never smelled this brand’s perfumes (and sometimes haven’t even heard about its existence) before will distinguish any of the perfumes out of literally hundreds, fall in love with it and decide to spend $40-$135 on the spot for a full bottle. Some brands at least offered purse sprays under $20 (Sonoma Scent Studio and Olympic Orchids) which is a much more reasonable option.
En Voyage Perfumes, perfumer Shelley Waddington
Shelley Waddington presented her newest The Cosmologie Collection. I liked A Study in Water on a blotter but I didn’t have a chance to test it on skin. I’ll need to revisit it one day.
Ellen Covey, the perfumer, in addition to the main collection, also introduced her new collection created for the Devilscent Project. I found my favorite out of five – Dev 2.
Roxana Illuminated Perfume, perfumer Roxana Villa
The name 40 notes perfume seemed somehow familiar but I couldn’t remember where I read about it or what. I liked brand’s esthetics and thought that Miriam, the perfumer, was really charming. But I caught her later in the day, she was tired and wasn’t sure it was the best time to pose for a picture. I promised her not to use it, so here’s just a picture of the stand:
Those beautiful green and gold paper boxes are sample sets. Since perfumes are oils they are expensive. While I understand $5+ for 1 ml, there was just one perfume in the line to which I was immediately attracted so I just couldn’t justify paying $40 for the sample set. Maybe I should have… Well, I have time to think about it since those can be ordered from the website.
One more brand that decided to use glass as a medium for perfumes testing (though it bothered me a little that there was three glasses of one form and one of another). If I ever come across this line I’ll test it more: I was too tired by the time I got to them.
And, finally, there was one brand new brand that launched that day at the Fragrance Salon – Cognoscenti. There are just three perfumes in the line (that is how brands/lines should be launched!) and I liked one of them enough to put on the skin. I will test all three more and see if I have a story to tell.
COGNOSCENTI, perfumer Danniel Sergent
I enjoyed the event: friendly and warm atmosphere, beautifully decorated stands and an unimaginable variety of perfumes, perfumed oils, body products and other scent-related items.
On the negative side – music in some areas was too loud, it was hard talking to people; too many perfumes were sprayed in the area without a proper ventilation and just simply NOT ENOUGH TIME to try even brands about which I knew before – leave alone completely new ones. But I really tried.
I hope this will actually become an annual event because I want to go to the next one already.
Images: my own