All of us who has been into this hobby for a while are at least a little jaded: it’s not that easy to attract our attention, we have everything and then some, and when it comes to getting interested in trying anything new and unknown, we are not the easiest audience. But today I’m asking not about brand-new brands (pun? probably somewhat) that are growing like mushrooms or established brands spawning new lines trying to cover a larger or different market.
Saturday Question #87:
What 5 Brands Do You Always Test?
You might love and own a dozen of perfumes by Guerlain. But do you follow all of their new releases? You might adore classic Miss Dior, but do you know what was the last perfume from Dior? L’Artisan Parfumeur… Who?
What I mean is: regardless of the “past performance” and presence of the brand in your perfume wardrobe, are there any brands new releases from which you follow diligently and try to get your nose on? Name up to five such brands, if you can think of that many.
My Answer
There are just two brands that are still on my radar no matter what: Amouage and Puredistance. With these two I do make an effort to get to try all of their releases. This loyalty has a couple of components: first, I have multiple perfumes created by these two brands that I love or strongly like, so with each next release I hope that the new one will be as great as the earlier ones (or better!). And the second reason, I suspect, is that I could never sample them at a store, so I’m used to paying for samples from these brands. But since the hit/miss ratio with them was great, at least for a while, I feel more inclined to “risk” it.
There last three brands that I always test are Tom Ford, Jo Malone and Atelier Cologne. But, at least partially, it’s a factor of convenience: I have a relatively easy access to them from local stores. So, I think that I tried all perfumes from these brands in the last, let’s say, 5 years. I do like these brands and have many favorites from them. But I’m not 100% sure I would have been pursuing them with the same rigor if I had to pay for all those samples. Though I still might have…
What about you?



























