This week my YouTube stream is overflown with Sephora spring sale recommendations, so discounts, sales and offers are on my mind. I know that most of my readers slowed down in their quest for new perfumes, especially when it comes to full bottles acquisitions. But let’s talk in general of what seems interesting or significant enough to consider a purchase.

Saturday Question #210:
What Percentage Off Would Motivate You to Make a Purchase?
Let’s not talk about one-of-a-kind bargains, eBay finds or insanely discounted blind buys. But when it comes to regular stores, specialized online perfume boutiques or brands’ sites, what would incentivize you enough to buy perfume that you had on your wish list for some time?
Bonus – the same question but about skincare, beauty and makeup.
My Answer
As I said, Sephora was on my mind. My friend was supposed to share with me her Rouge status, and I was contemplating (strictly necessary!) purchases with her great 20% off discount… when we discovered that her status had elapsed before that sale. That was a disappointment! But after some considerations, I realized that 15% that I could get with my own status wasn’t that much worse, and I would end up spending probably just $5-7 dollars more. Still, before settling for “mere” 15%, I looked around to make sure that I couldn’t do better somewhere else. And while many brands offer the same 15% and sometimes even 20% for the first purchase, usually one has to spend $50+ to get a free shipping. And since each of the items that I planned to buy was under that threshold, placing separate orders at brands’ sites would end up costing more then buying everything at Sephora, which I did. None of the few items I bought was perfume-related (if not to count a free sample that I chose but might not get if they run out of those), but it made me think about discounts when it comes to getting perfumes.
I realized that my expectations and valuation of offers and discounts heavily depend on what I think is possible. I remember hunting 6 months for free shipping from the brand that usually didn’t offer either discounts or free shipping and being ecstatic when I managed to get it. On the other hand, if I know that some sites do 20% off once in a while, I would be patiently waiting to get that discount not being tempted by anything less. And for sites and brands that never do site-wide sales, I would be checking for some bundle or extra samples offer because it feels wrong to pay the full price and not to get anything “extra” – even if I don’t need it.
So, both for perfumes and beauty items that I plan to buy anyway, any discount is good and enough to push my decision – as long as I think that it’s the best I can do before I need to use it (if I’m running out of some beauty items) or have to buy it (if perfume is getting harder to get or being discontinued).
How about you?
What Percentage Off Would Motivate You to Make a Purchase?