Month: April 2015

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Float Like a Butterfly, Sting Like a Bee: Caron Boutique – New York City

When I was nine, dad took my brother and I out of school to attend a pre-heavyweight boxing championship sparring match featuring Muhammad Ali, one of the greatest, if not THE greatest, boxer in history. I don’t know if my mom knew we played hooky that day and since she does not read this blog, we’ll continue to keep it a secret. Although I don’t remember much about the sparring session itself, I knew that it was a privilege for me to have seen Muhammad Ali and whenever his name or the sport of boxing comes up, I think of dad and that day.

As unusual as it sounds, boxing and perfumery have some things in common: Undina wore Serge Lutens Boxeuses (female boxers in French) to fortify her before meetings and won Round One (and I bet, all rounds thereafter). Lucas over at Chemist in the Bottle wrote a review of Atelier Cologne Santal Carmin, and described the bright red boxing gloves in the ad visual as a metaphor of fighting for his dreams. Coincidentally, I happen to enjoy these two perfumes and have full bottles in my collection!

What does this have to do with Caron? For me, the classic quote by Muhammad Ali “Float like a butterfly, sting like a bee. The hands can’t hit what the eyes can’t see.” describes the textures of Caron, from the softness and barely there lightness of the down puff to the sharp spiciness of Bellodgia.

My fascination with House of Caron started a little over a year ago. My visit to the Caron boutique in New York City was prompted by reviews of Caron perfumes by Steve, blogger extraordinaire of The Scented Hound. I have never explored the brand and its perfumes; I did not even know there was a Caron boutique, the only one outside of Paris, in my own backyard! And so it was with eager anticipation that I arranged to meet a perfumista friend at the Caron boutique (715 Lexington Avenue @ 58th St. New York, NY 10022; 212-308-0270). To my surprise, my friend was waiting outside the building and she told me that the boutique closed early because of a private event at the Phyto Universe Spa, where the boutique was co-located. Determined to get the Caron experience, I went back the next day and have been back several times since then.

Hidden Caron Boutique

The boutique is on the 3rd floor of 715 Lexington, entrance on 58th Street (see an updated address in the end of the post). You will not see a Caron sign anywhere. You know you are at the right place when you see Phyto Universe. Go through the street level double door entrance; let the receptionist know you are going to the Caron boutique and head straight to the elevator to the 3rd floor. The elevator doors open to a waiting area and – TA-DA – the boutique is on the right.

If you can imagine angels heralding visually with crystals instead of blowing trumpets, it was exactly the feeling I got upon entering the boutique. The chandelier is perfectly centered between spotless right-angled mirrors and brightens the boudoir-like space. Six lion-head claw foot legs support a display counter filled with all sorts of accessories – Caron Picot travel sprays (colored glass, gold covered, Swarovski Crystal-studded in a myriad of colors), Limoges Egg perfume bottle holders, and weightless goose-down powder puffs.

Caron Boutique

Along one wall are a series of curio cabinets filled with more of the travel sprays, unusual perfume bottles and a scale model of the Baccarat Crystal urn that you can own if you have about $4,000 to spare. There are two tables with tester bottles of the Caron perfumes. Of the fragrances that are not dispensed through the urns, my favorites are: Aimez-Moi, Parfum Sacre and Montaigne. Some of the perfumes come in unusual bottles, such as the one for Lady Caron that has a cutout of the head of the Statue of Liberty on the face of the bottle and a pointed cap to represent the crown. The Caron website has several more limited editions that are worth a look.

The iconic Baccarat crystal urns are presented on top of marble pedestals at various heights, and, together with their reflection on the mirrors, makes it look like there’s double the number of urns than in reality. Take a guess at how many urns are displayed!

Caron Boutique

To satisfy my curiosity as to how the urns dispense perfume into a flacon, I decided to purchase a Caron Picot travel spray in my favorite green color. I chose N’aimez-que Moi for this experience. If you look at the gold band on the lower third of the urn, you’ll see a spigot and a swan’s head/neck. With the opening of the flacon directly beneath the center of the swan’s head, a turn of the spigot opens the tap, filling the container. Seeing my travel spray filled with haute couture perfume gave me a thrill. If I have an unlimited budget, I would probably want one of each of the urn perfumes but I want to be there when they’re filled to experience the thrill over and over again.

Caron N'aimez-que Moi

The Caron boutique is a must-see when you’re in New York City. Caron perfumes are not widely distributed and you’ll be glad you visited. For an in-depth write-up on the House of Caron, see The House of Caron: Love, War and Perfume in Fragrantica written by Michelyn Camen.

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To continue her enabling ways, hajusuuri offers a giveaway. There will be two winners; each will get one of two sets. Set 1: samples of Caron perfumes; Set 2: a sample of vintage Caron Bellodgia extrait, a sample of Serge Lutens Boxeuses AND a 4 mL decant of Atelier Cologne Santal Carmin. This giveaway is open to everyone worldwide. The giveaway is open until 11:59PM PST on May 2, 2015. The winners will be chosen via random.org separately for each set and announced in the next statistics post. Please note that neither Undina nor hajusuuri is responsible for replacing the samples and decants if they were to get lost or damaged.

To be entered answer the question below AND tell in what country you live.

If you do not want to participate in the draws, there’s no need mentioning the country where you live but please answer the question below for Undina’s statistics post.

We’re polling only your perception, there is no right or wrong answer so no need to run any research, do a real count or see what others have answered:

How many perfumes do you think Caron has currently in production (in all lines)?

Caron Boutique

 

Images: hajusuuri

UPDATE: (4/9/16) New address for the boutique:

One Grand Central Place
60 E 42 St  54fl
New York, New York 10165

212-308-0270
877-88-CARON

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“Orchids haven’t started blooming yet…”

I saw my first live orchid when I was about twenty years old. I knew about their existence, read about them in books and maybe even saw them once or twice on TV (not sure about that part though) but they just weren’t present where I grew up.

As I tried to remember from where I knew about orchids, Nero Wolfe mysteries by Rex Stout were the first suspects that came to mind. Those who read the novels know the important part that the orchid greenhouse plays in the stories: the fact that the famous detective was spending in there four hours daily making clients, police and everybody else adjust their schedules around that activity is one of the common elements of most books in the series. I liked these mysteries and read many of them. So it was hard not to get intrigued by the orchids.

Orchids

But no, these books came into my life later and they weren’t my first encounter with the fascinating flowers. I think the first impression – or rather imprint on my psyche – had been left by the film based on Arthur Conan Doyle‘s novel The Hound of the Baskervilles. Do you remember the scene when Miss Stapleton meets Dr. Watson for the first time and, thinking he was Sir Henry Baskerville, tries to warn him?

“Man, man!” she cried. “Can you not tell when a warning is for your own good? Go back to London! Start tonight! Get away from this place at all costs! Hush, my brother is coming! Not a word of what I have said. Would you mind getting that orchid for me among the mare’s-tails yonder? We are very rich in orchids on the moor, though, of course, you are rather late to see the beauties of the place.“

That is the only scene where orchids are mentioned in the book and it’s not too captivating. So why did it have such an effect on me? As I mentioned, it was a film not a book and orchids played a much more prominent role there.

Unlike that character in the book, Sir Henry in this film version was depicted as a slightly goofy and peculiar man. I would go so far as defining him as a comic relief. There is a scene in the movie – a totally original one, there’s nothing even remotely close to it in the book: Sir Henry and Dr. Watson, while waiting in Sir Henry’s room to discover the reason for the secret night journeys of the butler, Mr. Barrymore, to the window, got drunk and Sir Henry, for a minute and a half of the screen time, kept asking Dr. Watson what exactly Miss Stapleton, with whom he was falling in love, told Dr. Watson about orchids and Dr. Watson kept answering: “She said: it is too early to see the beauties of the place since orchids haven’t started blooming yet.” And they went on and on about it (see the video clip below; it doesn’t have subtitles but body language and manner of speech is clear enough to understand what is going on).

That last part about orchids became a popular expression. I’m not sure if others caught the season swap – I didn’t. It wasn’t until I looked up the original quote for this post that I realized that there was a switch.

I don’t know with any degree of certainty why the script writer or the director decided to do that: I doubt it was done for the phrase. But knowing where the movie was filmed, my guess is that they’d decided it would be easier to depict Devon’s nature in early spring without any greenery. And did I mention we had no orchids whatsoever?

I like orchids. Not only they are utterly beautiful but they are also very enduring: they bloom for months. But orchids do not like me: the longest I managed to keep one of them alive was about two years and it never bloomed again. Usually, though, it ends up like this (giraffe finger puppet optional):

Orchid post bloom

So while I still get real orchids in my house from time to time, I decided to focus my attention on more … durable objects. Who would have thought I could find a context to classify perfume as durable? But compared to orchids…

Black Orchid by Tom Ford does not require an introduction: by now everybody has tried it and made up their minds (but for those who landed on this post right after returning from a desert island, Kafka’s review provides all the information for this perfume you might crave). I just want to touch on a couple of aspects.

First, Black Orchid is one of a few perfumes that live up to the qualifier: it smells deep and dark. It’s not a day-wear perfume and it even smells differently in the evening (OK, I know that this part is subjective but I had to share how I feel).

Second, I fail to smell chocolate in Black Orchid. Usually I’m not surprised when I cannot get some notes since my nose isn’t too good with discerning them. But chocolate?! Do you know how many kilograms of dark chocolate I’ve consumed?!!

Speaking of chocolate, are you aware that there is an orchid variety that smells like chocolate? I encountered it on my Hawaiian trip – in a greenhouse though, not in nature (see the picture below). Black Orchid doesn’t smell like it either.

Orchid that smells like chocolate

Back to durability… I’ve recently discovered that my mini bottle of Black Orchid has gone bad. I got it in a swap so I’m not sure how old it is but it reinforces my bias against dab mini bottles. If I go through the remaining spray sample I might consider a small bottle since I like both the scent and the bottle. And I like the idea of a black orchid.

 

Images: my own

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Entertaining Statistics or Marketing Faux Pas de Deux

Try to remember what was the association that came to mind when you heard perfume name Swan Princess for the first time? Was it one of the images below? Or was it something else?

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While writing this post, I decided to survey my friends, relatives and co-workers. I asked them the same question but since most of them are “civilians” (©Tara) and they haven’t heard about this perfume before, I didn’t want to influence their opinion so I just asked for the associations based on the name, without showing them the pictures I chose for this post (actually, Barbie idea came from my co-worker).

Disclaimer: Since I used a sample of convenience (rather than a probability sample), results aren’t representative of any real trends. This is intended strictly for the entertainment purposes.

I split all of the respondents into two categories:

  • native Russian speakers with English as a second language
  • native English speakers and other native language speakers with English as a second language

The majority of the respondents in the first category (native Russian speakers) correctly guessed the association intended by creators:

The swan is a gracious bird which has been glorified in the folklore of many countries. I can’t say that we were inspired by a particular piece of art. There are many which leave you breathless, like Mikhail Vrubel‘s painting Swan Princess, which we chose to illustrate our creation.

Swan Princess by Vrubel

I’m not sure how much you’ve previously read on the topic so I’ll give a short summary. Pay close attention: this is not a trivial construction. Swan Princess is a painting (1900) by Mikhail Vrubel that depicts a character from the opera The Tale of Tsar Saltan (1899–1900) by Nikolai Rimsky-Korsakov, which was based on the poem The Tale of Tsar Saltan, of His Son the Renowned and Mighty Bogatyr Prince Gvidon Saltanovich, and of the Beautiful Princess-Swan (1831) by Aleksandr Pushkin. Oh, and the painter’s wife – Nadezhda Zabela-Vrubel (see photo below) – sang the role of the Swan Princess in the première of the opera.

Nadezhda Zabela-Vrubel

I’m not surprised that Russian-speaking respondents picked up on the association: even though we all knew well the tale, Swan Princess (Tsarevna-Lebed) didn’t feel like a main character but it was the painting that was firmly connected to that name.

The most common association expressed by participants from the second category (native English speakers and non-Russian speakers) was Swan Lake – a ballet (1875–76) composed by Tchaikovsky. Other associations mentioned were movies and a TV show – Black Swan, Princess Bride, Barbie Swan Lake and Swans Crossings. One person mentioned a children’s book.

Not to waste such an opportunity, I also included a picture of the perfume and asked to guess just by the name and the packaging which age group is a Swan Princess’ target market.

Swan Princess by The Vagabond Prince

Since I didn’t suggest any age groups as possible choices, responses were highly dispersed. The range I got was from 8 to 85 years old with two peaks: 13-20 and 60+. Variations on “teenage girls” and “Grandmother” were mentioned several times each.

Probably ballet isn’t the worst association (Penhaligon’s and Les Parfums de Rosine recently went directly for it) but even in my small poll group there were many… less flattering associations. And with the packaging that says anything but “luxury niche perfume” it can’t be easy to sell $200 bottle of perfume for teenagers.

Why do I care? Why didn’t I just dismiss this release the way I do with most perfumes by which I wasn’t impressed? It’s simple: I did expect more from creators of Fragrantica and I feel disappointed. And I still can’t believe that they, out of all people, decided to launch their perfumes only in 100 ml bottles.

What about perfume? I know tastes differ but, in my opinion, Swan Princess is just boring. It’s not unpleasant. It’s not pleasant. It’s unremarkable. Which isn’t that surprising: as talented as Bertrand Duchaufour might be, nobody can create 10-20 masterpieces per year (and we’re talking only about official releases: who knows how many dictators’ daughters had urges to launch their own brands in those years…)