We’ve had some excitement around here in Australia. The news breaks that CHANEL is releasing a new Les Exclusif, and only the Middle East are getting it. Dubai! Not even Paris by all reports. Oh CHANEL, how well you know us. Suddenly LE LION de CHANEL is hyped beyond the stratosphere. It’s this, it’s that, just wait, you’ll die, it’s their best offering since Coromandel, when can we get it? It’s been a long time since a release garnered so much interest, excitement and speculation. I was agog with lemmings.
The fact that the world has been going through trauma, we’ve been locked down, life has become a very small circle, yet we are attached by the computer & TV to everything that’s happening worldwide 24/7. Watching POC around the world with their friends, families and supporters marching for an equality long denied. Trans people being told, again, that they are not their gender (that doctors and psychologist have agreed they are), and that they deserve to be placed in the “OTHER” category, preferable far far away. A pandemic that threatens lives and livelihoods that no one can seem to get a handle on and that has different symptoms and virility in every person it touches.
We needed a ray of sunshine. 99 years on from the launch of CHANEL No 5. The perfume world has been given something to write home about.
LE LION de CHANEL 2020 by Olivier Polge
Parfumo gives these featured accords:
Top: Lemon, Bergamot
Heart: Labdanum, Madagascan vanilla
Base: Sandalwood, Patchouli
Imagine the love child of CHANEL Coromandel, Guerlain Shalimar and DIOR Mitzah.
The first day I tried LE LION de CHANEL there were a group of about eight perfumistas having our first get together since C19 lockdown. We all had a spritz within about a minute. Every person got a different enough ride that they could have been different perfumes. On some it read crunchy toffee, others got animal resins, there was smoky incense, creamy sandalwood, citrus gelato, caramel. For everyone the timings were different, the depth, warmth, heft and also interestingly, WE ALL LOVED IT! Not one person in the room was less than spellbound.
My personal ride goes something like this. A swirl of pine lime gelato. Labdanum rich amber with a distinctly animalic bent. Creamy sandalwood tempered by a vanilla rich amber that has strong hints of the crackly toffee on the top of a creme brûlée. All day I was getting wafts of the most incredible resinously sweet fragrance out of the blue, and I’d think it was someone walking ahead, on the bus or train or in the department store. NOPE! It was me. The life of the fragrance is unbelievable. I’m still smelling a lived in vanilla and humanity over 24 hours later after running around town all day yesterday and then sleeping till 11 am.
How did I get it? One of my buddies owns a perfume chain here in Australia. His family owns department stores in Dubai, and they are selling LE LION de CHANEL. My buddy saw an opportunity and jumped on it. He brought in as much from Dubai as he could, which wasn’t very much. Last time we spoke he was waiting on a second order. I grabbed two 200ml bottles, and another buddy Matt and I hosted a split. We sold 150ml in 10ml batches at our cost price plus decant bottles and postage from each bottle and kept what was left for ourselves. The spots sold out in less than an evening. That’s why my picture is of a 3/4 empty bottle already.
Have you a lemming?
Image: My own