From the last week’s post:
TaraC: I am suspicious of lines like Derek Lam that launch a dozen scents at once with each one a different rainbow color. Definitely smacks of style over substance.
Undina: I’m suspicious of brands that launch a dozen of scents at once, whatever colors those are :)
Saturday Question #115:
How Many Perfumes Should A New Brand Release?
Leaving aside that the market is still oversaturated with new brands and perfumes (no pun intended) , if a new brand were to appear, in your opinion, how many perfumes should they come out with and why?
One eponymous of the brand? Two, one feminine one masculine? Three? Five?
I am a “serial” tester: if I am interested in a brand, I feel an urge to test all perfumes. So, often I feel overwhelmed by the number of perfumes by a brand (not necessarily a new one), so I skip it altogether. As an example of such brands: Montale and Mancera. I approached the former but gave up after 5 or 6 samples (I found a couple I didn’t mind wearing from a decant). And I decided that I wouldn’t know where to start with the latter, so other than a cursory sniffing at a store, I’m completely ignorant of their offerings.
That brings me to the answer to my own question: I would say 3 if I can try them at a store (without getting a sample, it’ll be hard to properly test more) or 4-5 if I need to order samples online (it feels wasteful to pay for shipping of just 2-3 samples). After that, if I didn’t like those that I tried, I might never go back to the brand.
How about you?