- Why is so cold?
– Because it’s summer…
A typical exchange between me and my vSO
While many places in the world were suffering from a heat wave here, in San Francisco Bay Area, we had just a perfect July: a couple of hot days – right in time for the 4th of July – and then a very pleasant warm breathy weather for the rest of the month.
For this month’s statistics I decided to look into my readers’ answers to the question from the recent post “My” brand and “not my” brand. I didn’t want to warn anybody beforehand about my intentions but I naïvely thought that after I explain with examples how I define terms “my” brand and “not my” brand I would be able to get two examples from each commenter. Right… Well, it’ll teach me to be more forthcoming about my plans the next time I decide to do anything like that. For now I’ll go with all the votes I’ve got.
33 participants in this poll named 46 unique brands (total 152 votes). The first interesting discovery was that people were more generous naming favorites than bringing up nemeses: 91 positive vs. 61 negative nominations. 21 brands were mentioned just once and 5 got two nominations. For my chart below I used top 20 brands by the total number of votes regardless of the sign (+/-).
How to read the chart: each bar represents 100% of votes for each brand (so all bars are of the same size regardless of whether the brand got 15 or 3 total votes); each bar is placed vertically against horizontal (X) axis in the way that corresponds to the ratio of positive/negative votes for that brand with the number (N%) representing the percentage of the positive nominations; pink asterisk marks the total number of votes for each brand using the vertical (Y) axis as a scale.
For example, Serge Lutens was mentioned the most – 15 times (see the asterisk) but only 10 votes (67%) were positive and 5 votes (33%) were negative – that’s why Lutens’ bar is placed lower than the bar for the next most popular Guerlein that got 11 total votes (see the asterisk) but 9 (82%) of them were positive. The most “controversial” (50/50 split) were Chanel and Hermes (5/5 and 2/2 yay/nay votes correspondently). Several brands got 100% positive responses (that’s why they are placed above the X axis) albeit with just 3 or 4 votes. The only brand that got all negative responses (all 3 of them) was Bond No 9. There would have been 4 negative votes had I considered them a brand worth my attention. But since I’m boycotting them as an opposite of “not getting” but appreciating other “not my” brands I didn’t cast my nay vote for them.
After putting together the chart and an explanation to it I realized that it was probably a little (?) too much to be entertaining so I promise to do something lighter the next month.
Image: my own